subject: Five Innovative Online Dentist Marketing Tips [print this page] A dental practice is much like any other company with employees to manage, a facility and equipment to maintain, and bills to pay. Most importantly, there are customers to generate income.
Yet, a dental office also has unique aspects. Historically, this profession has not advertised it relied on patient loyalty and referral. Patients dont necessarily want to spend their money on this product, and there are health insurance complications. However, what single factor most sets dentistry apart? Patient care is more critical than any other type of customer care. The business needs to be a success in order for the dentist to provide that care.
Here are five innovative marketing tips to boost your business during the coming year:
Stop pitying yourself for losing customers and envying the success of your competitors. Dont fall into the trap of blaming circumstances around you for attrition or lack of fresh faces in your waiting room. Other dentists are facing the same economic conditions, rising operational costs, HR problems, and finicky patients. Build a fluid marketing strategy that overcomes challenges.
Know your customers. Many marketing programs focus solely on getting the most bang for the buck; reaching the masses; catering to the percentage with the biggest return. That position is, of course, important. However, to a dentist, marketing involves people individual patients with distinctive personalities and needs. Your marketing approach should accommodate this vital point.
Define, embrace, and promote what is one-of-a-kind about your practice. There is something that makes you desirable to a new patient and valuable to an existing one. Take a moment, schedule a staff meeting, and brainstorm about what makes you YOU.
Unlock the power of the internet. Millions of people now use it to research and select dental care. This creates a unique need for a dentist. Marketing must reach new patients, continually renew confidence in those you have, and reward loyalty. That requires a careful investment in your online presence with professional tact, using various channels an effective website, social media, search engine optimization, and more.
Maximize your investment with the right connections. Trust your gut as you interview marketing specialists to find a good match of technical skill and creativity.
Today, your success and your reputation depend on online marketing. Its that simple, yet that complex. Partnering with the Ekwa team of internet marketing specialists gives you the freedom to do what you love provide exceptional dental care to patients.
