subject: Led Lighting Retail Condition Is Not Good, Electric Business More Popular [print this page] Taobao platform construction of low cost, consumption group is very huge, "electric business capital investment" is highly for many businesses.
And the current LED lighting enterprise terminal sales encounter cold, channel construction difficulties, are their own channel center of gravity to keep the electric business platform tilt. According to the retail market B2C platform are constantly emerging.
"The LED lighting business, electronic business platform for content, even the small profits and quick turnover also has good prospects of gain". ShiMa special lighting general manager Chen open mentioned, according to relevant data statistics, during the National Day a paragraph 3 w ball bubble day sales can reach tens of thousands of only.
Usually, electric business attract consumers means is discount promotion, LED business is no exception. Open the Taobao page, about the LED lighting products depreciates sales promotion information emerges in endlessly. Reporter noticed, Shanghai John source lighting Taobao shop sales promotion efforts in its amazing, nearly 100 pages, hundreds of LED lighting products, the products are over 80% in promotional activities.
"Although many LED lighting enterprise to electronic business, but the actual effect is questionable". Engineers LED CEO ZhangXiaoFei said, after all, the current LED lighting channels is mainly engineering is given priority to, retail market has not fully open.
And to this, tsinghua tongfang, vice President WangLiangHai players are more optimistic. At present, tongfang LED lighting products in the Jingdong, eBay, Taobao and other new electric business platform sales effect is good. Due to the operation cost is low, making electric business promotion price compared with the traditional channel to low. Such as 3 w - 4 w LED ball steep price is only twenty yuan, sales volume is larger, and the profits are also considerable.
The popular e-commerce market
At present, electric business channels are divided into two categories: B2C and B2B. The B2C face to face with consumers, they include Jingdong, Taobao, eBay, amazon, engineers LED mall, etc.; B2B is aimed at customers, they include alibaba, China electronics manufacturing, global online, etc. And LED lighting enterprise is mainly is aims at the B2C platform go retail.
In the above electric business platform and the merchants of Taobao in the majority, Jingdong mall and amazon followed.
"Taobao facing consumption group is more complex, lead to the diversification of business LED lighting products, the price also appear messier." Laiwei photoelectric general manager TanJian said, compared with Taobao, Jingdong mall, the emphasis lies in the consumer electronics, and audience group is relatively narrow. However, consumer trust for Jingdong mall is much higher than the Taobao.
In the cost aspect, at present the Jingdong mall, the annual fee is 6000 yuan every year, and then pays costs 30000 yuan. If in Taobao day cats brand electric business area, annual fee needs 20000 yuan every year, to make 100000 yuan).
Brand mall security payments 100000 look many, but for frequently investment millions of entity shop for construction appear insignificant. At the same time, 20000 yuan per year in cost, operation cost is low. At present, LED lighting manufacturer of electric business channel consistent thinking is early, make product and website maintenance, enlarge the brand influence, and later a very few employees can easy operation.
Shenzhen Gleming Photoelectric Technology Co., Ltd. is one of The LED lighting products supplier in Shenzhen City...We primarily supply: LED light tube, LED panel lights, LED down lights, LED tube lighting, and LED fluorescent lamp.
