subject: Search Engine Optimization Tips That Everybody Should Know [print this page] Many website owners simply market through paid advertising slots and articles and hope for the best. These methods might work, but only proper SEO can ensure that those sites will earn prime placement on the front page of a search engine. Use the tips in this article to optimize your search results.
You should ensure that each META description tag is unique for each page. Don't use identical meta tags for different pages or you'll hurt your search rankings.
The fact is that websites filled with valuable information will always be prioritized in search rankings over those that are strictly ecommerce. You can post testimonials, articles on uses of your product, tips about how you select the product you sell, and much more.
When it comes to boosting your PageRank, you should focus not only on generating traffic, but also on providing relevant content that keeps visitors on your site as long as possible. You can find out how much time someone spends on your site with services such as Quantcast scores. It has an influence on your site's PageRank. Anything that adds interactivity to your site, such as discussion forums and blogs that accept comments, will entice visitors to stay for a longer period of time.
URLs should be case-sensitive, so check that your server has those settings. Failure to do so could see your site being respidered with all lower case letters which will hurt the power of your links.
A site map is an easy way to improve your search engine ranking. This way all the pages on your site will be linked together. An easy to use site will get more traffic.
Avoid filling your entire page with links. Adding links into your content makes them part of your page and easy to use. Pages that are filled with links are often ignored by readers who often find them boring. Many search engines do not rank these pages favorably. Pages created with attention given to the formatting, and with the inclusion of text, will make the page look more professional and will give search engines context for better ranking.
Think about the possibilities of podcasting. A podcast can be either auditory or visual content that relates to your business and your customers. You can get a big boost from streaming content live as well. Take advantage of the current popularity of pod casts by video taping or voice recording a marketing message. You will then have descriptions of the podcasts show up in search engines.
A fully optimized site includes titles which focus on the most relevant keyword. Incorporate the title tag on all pages for your site, thereby linking them all together If your company has a name, it should be placed on a title link at the end so that they can be connected together. People are not likely to search for your company's name.
You should be patient when increasing the SEO for your website. When you do these things it will not happen immediately, it will take time. On the contrary, it can take several months if your site is fairly new. It takes time for an online business to establish a name, just like traditional businesses.
You will help your SEO by using links to relevant and reputable sites. This is best way to use linking. Search engines value more heavily off-site linking to valid information than they do to inter-website links. Look for available link exchange options also, as this too will elevate your rank and bring you more qualified traffic.
When employing a search engine optimization strategy, your content is key. Your content must be original and written well. It should not be too long or short, and it should focus on your keywords or phrases. You also need to use better grammar than the competition. Simply having high-quality content puts your site on the path to good search engine optimization.
Websites should couple selling products with useful content. Sites that have both are more successfully ranked than those sites that just offer products for sale. Post relevant articles about the products you sell. Include tips on the use of the products. Post customer reviews of your product also.
If you use a shared server, make sure you are not sharing your proxy with a site that has been banned by any of the major search engines. If you share a proxy with disreputable sites, search engines will not rank your site favorably. This can translate into less business.
You should include Really Simple Syndication (RSS) feeds on your site. When they are updated regularly, this is considered new content for your website! Creating your own feed is fine, if you can't find a good one to add. You should try to encourage users to become subscribers of your RSS feed.
It doesn't have to be arduous to use SEO for your website. All you need is a little versatility and attention to detail. By applying the tips in this article wisely, you should see positive results in your website ranking.
