subject: State Of Search Marketing 2011? [print this page] The quicker content is indexed, the quicker you can get it up the SERPs and get more traffic and in turns more conversions. This can lead to such great things as ranking #1 in Google for relevant keyword phrases on the very same day as posting.
What do you need to know? One area to consider is social networking. Your Facebook account is a good example according to FB TOS, you cant have more than one account. This can prove awkward if you have your own professional consulting business working with multiple clients but you have a bunch of personal or off color jokey stuff on your Facebook wall. You could turn current and potential clients off very easily this way especially if you have some strong opinions.
What you can do is get around this by using FaceBook Pages, and allowing clients and business related contacts to fan your page instead of making them friends on your profile. Then you can keep your profile more restricted, and make pages for each of your businesses. It takes a little more time to balance everything, but this is a great example of business and pleasure not mixing. Keep it separate and play it safe. You should use straightforward and authorized methods to outdo your competitors and watch out in case they are not so honorable and resort to back stabbing and extreme black hat tactics.
There is a whole other scenario entirely. When your name is your brand, you may have already built up a following you dont want to lose. In that case, you have to make some decisions. On Facebook, consider changing your account name to something more innocuous or not using it for personal social interaction at all, and spending a load of time realigning and organizing your Twitter followers personal and public personas separate. You may think it is a cop out, but it is more common than you think.
The first step is to stay rational. Some webmasters are so happy about seeing a sudden hike in their links that they dont stop to ask or even really care where those links came from but if they are paid links bought by your competitor to point to your site, these additional free links can hurt your ranking very badly.If you are suddenly getting tons of fresh new backlinks but your traffic isnt increasing, start taking a more critical look at what is going on.
Unless your site is feared to a specific niche that is so narrow it only Here is the low You should make sure to check the link count for your website regularly and should pay close attention to a sudden drop of links as well as for sudden jump in the number of links. Both should be a matter of concern to any webmaster who is concerned about his or her online presence and online reputation. Dont fall into the trap of thinking such things just happen and ignoring them. There is always a reason for severe swings up or down find out what it is.
