subject: Guide To Using Promotional Merchandise As Business [print this page] The utilisation and distribution of promotional merchandise is an advertising strategy which has established itself as a main component of many companies" marketing campaigns today. If used correctly, then brand awareness can increase substantially, brand identity can strengthen significantly, your customer base can widen extensively and thus your revenue will also rise rapidly. Nevertheless, it takes a lot of careful planning, forethought, research and patience to ensure that this is the case.
First and foremost, you need to identify your desired customer base. In other words, ask yourself who is most likely to buy your products or use the service that you provide. This is crucial because it has a determining factor on the promotional merchandise chosen as well as where the items will be distributed. For example, if you are selling womens clothing then you are not going to benefit from giving out branded pint tankards at football games.
When it comes to determining what sort of promotional merchandise you are going to utilise you will be faced with a lot of different choices. These range in price dramatically. For instance, printed paper clips can cost as little as 15p, however something such as a MP4 player could cost anything from 40 to over 100. It is essential that you define a budget before you begin to search for different products. Once you have deciphered how much money you can set aside for this advertising campaign, you can then do different calculations in order to determine how many of product you would be able to get, how many of product you be able to buy etc. in order to decipher which would be the most feasible option.
It usually tends to be the case that; if you are advertising to a vast range of different people in order to simply get the word out about your business, then you would go for the cheaper option. Alternatively, if you are sending your promotional merchandise to a select few individuals and companies then you would go for something more expensive and more impressive.
You need to give a lot of thought and contemplation to the items you are going to run with. A lot of people merely opt for office stationary because it is the obvious choice. There is no denying that it can be effective; after all, people use pens every single day. Nevertheless, if you were to stray away from the obvious and go for something innovative and rather unheard of, you would create more of a lasting impression. After all, the choice of promotional products available is vast; there is anything from rugby balls to fleece blankets to Rubiks cubes.
Finally, you need to think about where these products are going to be distributed. First and foremost, you need to select somewhere whereby the people there are likely to want to buy your products or use your service. Moreover, you also need to distribute your merchandise somewhere where it is likely to get utilised. For instance, personalised dog food bowls are going to get you nowhere in an accountancy firm.
All in all, if you use this guide then you should have the basis knowledge required in order to start integrating promotional merchandise into your marketing campaign.
