subject: The Red Flags That Imply That A Company Is Not An Expert Seo Services [print this page] Many people have a website these days, and most of them require expert SEO services to ensure a good search engine ranking for their sites and increased return on investment. The internet world is awash with companies that offer expert SEO services and promise increased traffic to a site in a matter of days. Your job of selecting the right services from the surfeit of companies that advertise will be made a bit easy if you are able to eliminate the spurious ones first. Though there are no foolproof ways for identifying the amateurish ones, there are many red flags that will warn you that a given company is not an expert SEO services.
The first of these red flags is the absence of reference. An expert SEO company will be able to give some reference of their past successes. They will be able to show solid examples of their work, or connect you to companies which have employed them in the past. If a company is unable to show any track record, it is almost sure that they are not an expert SEO services. Of course, when it is their first work, there may not be any reference even if they are good, but then it is too risky to let them do their first experiment on you.
Another red flag is hype. If a company has no past works to show but shows too many articles and blogs and links as proof of their popularity, it is likely that they are not expert SEO service providers. Nevertheless, you can go through the blogs and articles because what is contained in the articles will also say something about the company. If the articles are well-written and informative, you can request the company more details about their performance credentials. If the company just vaguely promises higher search engine ranking for a site, and does not go into details about how they will achieve that ranking, and also do not offer different types of services, that is also a warning signal that they are not expert SEO services. Higher ranking in search engine results may sometimes be managed through unreliable means known as black hat techniques. These include hoodwinking search engine algorithms by displaying fake data and the results thus obtained are generally not sustainable. The site could also get penalized for using such strategies.
If a given company is a genuine expert SEO service provider, they should be able to explain the white hat methods they use for getting search engine ranking, and also give proof of their expertise in all SEO-related strategies like keyword selection, content modification, on-page and off-page SEO strategies, link building, traffic building, market analysis, stat tracking, and ROI. Since SEO is a fast evolving medium, an expert SEO services must have thorough knowledge of the latest in SEO strategies, and also of the possible changes that are on the anvil. The ability of search engine bots to discern data is increasing every day, and if a service provider is not aware of this change and the need to modify site content and links accordingly, they are definitely not an expert SEO service provider.
