subject: Career Prospects Post A Public Relations Course [print this page] In Cyprus, public relations, advertising and marketing are gaining increased amount of attention from the student class primarily because the
1) The job prospects can be found in both the public as well as private sectors
2) This education is useful for further graduation
3) These courses when done from a reputed university can also add value to ones educational eligibility or qualification on a global level
Focus of Public Relations
A good public relations course focuses mainly on all kinds of communication. Generally a basic idea of advertising and marketing is essential before anyone delves deep in to public relations. While theoretical knowledge is important and makes up a good deal of such a course, the latest trends and developments in the market are given emphasis as well and the students are prepared in a practical sense to function well in the real world. Often an internship is an important part of the course or post-course requirement before a student is hired into the PR department of any entity or an advertising and PR firm.
Career Prospects
The Cypriot government too experiences the need for public relation practitioners just like any private sector company or individual would. In the government offices, the PR activities are often combined with other areas such as technology, environment, social issues or even human resources within specific offices although that would probably need one to have a degree in human resources as well. Then there are firms that are specially dedicated to such functions usually advertising, publicity, marketing, media research, consultancy and public relations together. Such firms are always in need of dedicated PR practitioners needed for large companies as well as individual clientele.
Not to forget, that the need for PR extends to the entire globe. A qualification as this followed by sufficient experience and the will to take it on another level can open several lucrative international doors for the public relations executives. Today all entities right from the country police, various government agencies to industrialists, companies, hotels, the tourism industry, even medical schools in Cyprus along with other educational and financial institutions need advertising, marketing, public relations and promotions done to some extent to boost business, preserve identity or maintain transparency and good faith with their target audience or the people of the country in general.
