subject: Mobile Advertising: The New Age Promotional Tool [print this page] When a product is launched in the market, then the only way to popularize it is through advertising. Depending on the manufacturers and the money they are willing to spend, the type of advertising is decided. The conventional forms of advertising are bill boards, visual advertisement, through newspapers, and fliers. However, with people getting used to mobiles and computers, advertisements are also being flashed on the internet.
Mobile advertising is the new age advertisement mode. The reasons for this mode becoming famous are quite simple. People access the internet through their mobiles. So they stay connected through mobiles and also get their work done through this device. Therefore, marketing a product on these lines is most effective. Things as simple as an SMS or a voice message or a multi media message can be effective while promoting a product or a service. There are many agencies that call their potential customers to promote their products. What they do not realize is that the potential client might be busy working or may be in a meeting. Sending messages is so much better. Once the message is delivered, the potential client can read it when there is time, and if the advertisement rings a bell, he/she will get back to the providers to avail of the facilities.
The trend of sending SMS has grown with leaps and bounds. Companies contact agencies and groups to send SMS to their target group. These groups send the same message to all these people at one time. It is obviously a lame thought to sit and type the same message over and over again before sending it out. So bulk SMS is the smart choice. Bulk SMS in India has become quite popular. The main feature of this service is that you do not have to send these messages from your mobile phone. You need to install a software on your computer that will allow you to send these messages to hundreds of people at one time. If people want to revert back, they can do so and their replies will be sent to your inbox so that you can reply them later. You can also archive the messages if you want and that will allow you to have a history of what you have sent and received.
To be able to send bulk SMS, you need a software. These are called the SMS gateway. Just as the term suggests, it is a gateway into the mobile networks that enable the bulk SMS to be sent easily. The software if downloaded on your PC enables you to compose the SMS, add animations, and send it to several people at the same time. It is with the help of this software that the replies to the bulk SMS are directly sent to the mailbox. Bulk SMS has become popular in India owing to the simplicity of the SMS gateway function.
These features have taken mobile advertising to a new high and have opened new windows for the world of advertising. It is proof that thinking out of the box does help.
