subject: Set The Right Tone At The Entrance To Your Dollar Store Business [print this page] You may remember your first visit to a toy store as a child. The shelves filled with toys looked like they reached the ceiling. There were toys everywhere and a bright mix of colors and textures. It was a veritable paradise filled with surprises at every turn. You can recreate that feeling for your customers by creating the perfect entrance and displays for your dollar store.
Of course, your customers are taller now, harder to impress and require different types of products to develop the same sparkle in their eyes, so you have to work harder. Luckily, when you run a dollar store, you have a lot to work with to create the same eye popping appeal. You have to make certain you draw customers into the store first, so your window displays should dazzle them and make promises of a hidden paradise of bargains.
That's a very big promise to fill and you don't want to disappoint your client's expectations. You can maintain the wonder by the clever use of colorful displays of items filling the front of the store. Don't miss an area to fill and don't forget to create the mood with brightly colored items next to one another, creating the ambiance of excitement and dazzle. Use end caps to the maximum with eye-catching signs that draw customers further into the store.
Of course, your job of creating this paradise doesn't end at the front of the store. You need to stack the shelves full, building a mountain of shelves to the ceiling so customers can see the items from the front of the store, lending more credence to the impression of a paradise of bargains waiting for your customers to pluck. Make certain the colors of the items you use on the high shelves in back are bright and beckoning. You also want to have signage that lures the customer toward the back.
As customers walk toward the back, you also want to catch their interest, so don't forget to use displays of a few bargain core items or specialty items intermingled with other merchandise. You want to keep the shopper on their toes, checking each area carefully to insure they don't miss one single bargain.
The final stop for your now dazzled shopper is checkout. Make certain that area has plenty to offer so they leave with the same impression of a bargain paradise. Stock the counters with impulse items, great sales and even some snacks for the hungry shopper to open on the way to the car. You'll find you'll not only increase your business, but also have plenty of return business when your store gives customers that same feeling of awe they felt as a child in their first toy store.
