subject: Successful E-commerce Websites [print this page] E-Commerce websites that are a big hit among the customers need to have certain good characteristics. These make them so popular and help multiply your business profit. Following are a few listed features of a good design that Web development companies focus on.
Ease of Navigation
This is one of the most important features of a good website. Customers are most comfortable when all the products are easily reachable to them. Lost visitors usually result in loss of business. Effective navigation is critical to all E-Commerce website. Website should be designed in a way that most famous products should be higher up in the list. An average visitor should be able to find what s/he desires in least amount of time. This is possible only if the navigation is intuitive and the designers know the mind of an average visitor.
Simple design
The focus of E-Commerce website design should be on the products and not on the website. If the website design is too extravagant, it takes away the focus from the products which usually results in loss of profit. Sites should have minimal design so that products do not have to compete for attention of the visitors.
Easy checkout
The process of selecting the desired products and browsing through them usually interest the shoppers but once they are done with the selection, boring process of checkout begins. If this process includes a number of complicated steps, it tends to confuse the shoppers and they get disinterested.
Building a brand
Many shoppers are influenced by the brands much more than products. It is very important for sellers to build their brand. If a brand is already established as physical stores, it becomes easier for website to establish itself, but for online business that does not have physical stores needs to do a lot of advertising to build its own brand.
Style of website matches the products
For all successful E-Commerce website, the style of the website always matches to that of the type of products. If the websites sells baby and kids products, the design should childish, if it sells sports related products, then the outlook of the website should be sporty style. If the design style is very different from the catalog of products, it creates disconnect and might make the visitors disinterested.
Showcase most popular products
When the visitors see what other people are interested in, they automatically develop interest in the buying. It helps when the website showcases the most popular products on its homepage for people to keep them interested in products. It is also a review system for the customers; they immediately come to know what other customers prefer.
Promotes related products
Most of the E-Commerce websites showcase the related products as the promotion. It helps keep the customers interested if they are suggested with different designs and brands of the same product that they want to buy.
These are some of the features that make some E-Commerce websites a big success. Online business is coming up rapidly in market now.
