subject: Signs Draw Customers To Your Business [print this page] When you are selling products or services, the type of signs you display can attract customers to your business. Today, sign companies offer a variety of signage so that you can select the one that best reflects who your company is. The logo, material, lettering, and size will all play a large part in the impression you'll make to the outside world, i.e. your potential customers. It's crucial that your signage match the image you're trying to project.
Logos are symbols that are usually created by a graphic designer. A good logo will say in a flash what your company stands for. For example, Mercedes-Benz sedans are luxury cars instantly recognizable by their logo. Theirs is a circular wreath with a 3-pronged star inside. The star points refer to the fact that this vehicle manufacturer makes products that transport people on land, air, and sea. This represents who that company is, what they stand for, and the emblem is instantly recognized and associated with their company. This logo is on the signs outside their factories and on their dealership locations, showing customers who they are.
Material is also important. A neon flashing sign would be an appropriate choice for a hotel in Las Vegas. It could also be perfect for a trendy nightclub in any city. A rustic wooden sign with the name of the company engraved into it could be just right for a fishing lodge in the mountains. These signs' materials reflect who the business is and attracts like-minded customers.
Lettering on signs should be consistent with the business, as well. Delicate cursive lettering on signage would be appropriate for a teashop or a lingerie boutique. Printed letters with proper capitals and lowercase ABC's would be appropriate for an elementary school where children are learning to write. The sign in front of their school should reflect what the school is offering: reading, writing, and arithmetic.
The size of signs is surprisingly important as well. A quaint caf should have a sign large enough to attract customers but not so gigantic that it dwarfs the caf. Everything should be planned to promote the company rather than overwhelm or underwhelm it. A tiny sign in front of an automotive manufacturing plant would be lost in the expanse of the building.
Signs are some of the most effective forms of advertising. Many customers are brought in to buy products and services due to this one item. It's crucial to plan carefully, pick a capable signage company to guide you, and make the sign reflect the business through logo, materials, lettering, and size.
