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subject: Suggestions For Entrepreneurs Who Are Planning To Purchase Green Promotional Items [print this page]


The green movement has caused companies to change a few of their methods to be more environment conscious. A number of companies nowadays make it a habit to reduce their use of electrical power and paper to decrease their ecological impact, as you may have heard. Even the ad and promotional sectors have been impacted by the green movement too. Here are a number of tips you have to take in if you are planning to purchase green promotional items to advertise your brand.

The amount of recycled material is a great starting point when looking for a green promotional item. Consider products that are produced from pre-consumer or post-consumer content. Both are impressive selections, although the latter is the more popular type of recycled content.

For printed products such as brochures or calendars, check for the amount of recycled content in the paper and the kind of ink used for the print. Seek a minimum of 30 % recycled content on the paper, and make sure that soy or water-based ink was applied for printing. A lot of promo firms are getting close to this point with their printed items, while a few are actually there.

If a promotional product claims it's recyclable but does not contain any kind of recycled material, it would be better to dump it. If you continuously utilize such a product, it would be a regrettable contradiction to be promoting your ecological efforts while your promotional product isn't eco-friendly. Green advertisement and promo firms will post the material from which their promotional product is produced from on their website. If it's not, speak to the ad and promo firm and ask them for this info.

Using bioplastics is a welcome sight in eco-friendly promotional products. Coming from biomass sources such as vegetable fat and oil, pea starch, corn starch or microbiota, bioplastics degrade in land fills in about 2 to 5 years, compared to common plastics which may take hundreds of years to degrade. Pens are a really good example of bioplastic promotional materials.

With all the concentration on conserving the earth today, going green is among the best business promotion ideas a company can have. Let your customers understand that conserving the environment is a huge issue for your company using green products for your promotional items. Learn about the perks of going green by visiting smallbusiness.chron.com/benefits-going-green-business-3225.html.

by: Allan Holaday




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