subject: How Can Click To Call Add More Value To Your Business Operations? [print this page] Clicks are obviously much easier than picking up your phone and dialing a series of numbers to connect to someone. This is why the latest feature to enhance client-business communication through internet based channel is Click to call. Though the provision of 800 numbers especially the vanity numbers have reduced the effort to quite an extent, yet there are often chances that users found it difficult to connect or found the channel busy and thereby drop the call. Moreover, this is for the first time apart from chat that your website can be used for communication directly. This business phone feature tends to enhance the credibility of your online website as well as your business.
What exactly does Click to call feature do?
This feature can be delivered with either the large PBX equipment maintained by the large enterprises or with the Hosted PBX systems used by the small business firms. This feature acts as the middleman between your business sales team or support team and your customers and the best part is that your simple website interface can be used with it. When users visit your site and they find the products or services attractive enough, they would simply click and connect to your team without having to login to some account or dial your number from their phone.
What are the benefits that this feature offers?
Customers find the feature attractive since their effort in searching the contact details and dialing the multiple numbers is eliminated
This feature facilitates free calling due to its integration with toll free
A bigger corporate image is perceived by your customers since your efforts are to reduce their efforts in connecting to your business
This technique can also be integrated with Google PPC so that your customers are connected directly to your sales end
The use of this feature is easy for clients and profitable for users and business firms employing its use have noticed 20-30% increment in their ROI
How can you use this feature for business profitability?
Business profitability is directly proportional to the customer response and perception of customers about the company. When all features project that every step is being taken to make things easier for customers, then customers are likely to perceive a better image of business and hence, profitability increases. There are two ways this feature can be used with your website. One is through Skype and the other is through toll free number. When using the Skype based connection, the user needs to login and it doesnt add much value. However, if 800 numbers are used for communication, your click to call feature increases the level of customer satisfaction immensely since it is easy and customers realize that it is for them that this feature has been introduced.
What if the channel rings busy here?
First of all, your enterprise internet connection should to strong enough to support multiple lines and extensions used by Hosted PBX VOIP communication. For enterprises that use Skype or other free PC to PC calling, a call missed can be connected at a later point of time but with 800 numbers, it is not possible to connect to the user if he rejects to fill in his details after the channel rings busy. This is why there are separate lines and channels integrated with a different toll free so that the customers may click to call and may get connected seamlessly. So, when you cannot prevent a business phone call or opportunity, make effort to stop losing it by extending your resources so as to suffice extensive requirements.
