subject: Seo Creating Quality Content [print this page] It is usually only after the completion of the development of the entire website do they approach an SEO company to find out why their rankings are low. The answer is obvious print journalists are dinosaurs that need to re-learn writing or perish. They are no more helpful than marginally literate ESL writers working for less than a penny a word spinning out articles full of grammatical errors. They have no business billing them self as SEO experts until they learn what SEO is.
What can an SEO do for you in a case as was described above? For starters, an SEO Firm should review the website and suggest changes to the content to incorporate keywords. Usually, they are going to suggest all new content which is expensive, especially after what you just lost on poor content, but it is valid in most cases. Going the rout of just plugging these in can cause the text to lose its natural flow and become awkward. It work fine with search spiders, but not so well with actual people. To avoid that, start from scratch and seriously consider hiring an experienced SEO copywriter.
It is a common train of thought that PPC will drive quality traffic just by signing up with a PPC service like Adwords, but nothing could be further from the truth. It sounds simple enough, but it takes work. You need to optimize your efforts to improve the performance of your campaigns. The more refined yout keywords are, the better results you will get.
This requires a considerable amount of experience to get the best value for your money otherwise you are throwing good after the bad in the long run. Also keep in mind that if you go the PPC route as your primary means of generating traffic, it is not going to ever get cheaper. With paid traffic generation, your monthly or yearly spending will continue to increase as more websites are launched in your niche. It is a never ending process to a degree if you want to remain remotely competitive.
PPC is fine for what it is, but your primary source of traffic should come through organic methods and you should use paid traffic generation strategies to support your organic traffic generation strategies not the other way around. The goal is to get the best results for the least anount of money and build a self sustaining infrastructure. If everything is done correctly, you may reach a point where you can rely almost exclusively on SEO but that depends in large part on how good your SEO copywriter is.
Remember that the no-follow attribute means your website will not be able to get back links. The upside, which keeps them relevant however, is that you will be able to enjoy the other benefits such as online visibility as we discussed above. As you can see, there are numerous benefits associated with social media marketing and you should not ignore them. The key is not just getting started, but getting the right SMM to run your campaign.
