subject: Internet Marketing Tips For The Holiday Season [print this page] It is festive season! And as Christmas is approaching, it is the time for the online marketers to up their game. Studies and simple observation unveil that people are on high shopping spree during this time of the year thus creating an opportunity for E-commerce businesses to boost their sales and attain higher profit margins. Hence SEO experts in Vancouver suggest that a right marketing strategy should be hired in this holiday rush to get the maximum advantage. It is the perfect time to create and test your new Search Optimization and PPC strategies.
Here are a few tips you can pursue to gear up for the holiday season:
Revise Your Pricing
If your prices are higher than those offered in physical stores, then you are at a risk of creating a bigger pricing gap when offers come out. Also, check in the market to make sure that your prices are not extremely low.
Audit time
Ensure your live chat and contact forms are in place for customer contact. Look for any 404 errors for missing files, broken links on your site, missing graphics, moved or removed pages.
Check Your Shopping Cart
Make a few test dealings or actually buy a product by your own credit card, and check if there are any problems that are occurring that stops a shopper with even marginal online skills.
Free is a strong puller
With deals like free shipping and free gift wrap you can attract shoppers. Take advantage by giving messages into the Meta descriptions, body copy and title tags, which will filter into your search listings.
Send Coupon Codes to Past Clients
Whether you use the medium to send out material, the cost of an online discount code is still less than the cost of pay-per-click advertising to new consumers. The conversion rate is usually higher for these clients.
Be Prepared For Information Technology Issues
Companies with big IT workforce often put into action a code freeze on sites ensuring no new bugs are introduced that may affect negatively to the online store.
By minimizing issues with your website during the festive season, your ability to get orders and level of anxiety and exhaustion can be reduced.
Reorganize your internal links
You should revise your internal linking structure to reveal seasonality. Dont scrap your existing sites navigation, simply add to it with additional links containing keyword rich anchor text to create shortcuts and seasonal search phrases that pass Page Rank to your seasonal products.
Blog to draw customers and links
Ensure that your blog is not another sales pitch. Your blog should be able to connect and communicate with your readers. Any product you refer should be done subtly and with authentic information.
Avail Benefits through social media
Create viral content and network with friends through sites like Delicious, YouTube, Facebook, StumbleUpon, Flickr, Digg, Kirtsy etc.
Developing optimizing search engine strategies is a critical element of modern marketing initiatives as a campaign cannot exist in a vacuum. While certain search terms will remain steady, adding new based on seasonal trends will help companies succeed during the busiest shopping and spending seasons of the year.
