subject: Search Engine Marketing | Using a Corporate Blog to Build Traffic. By Mike McCoy [print this page] A corporate website is a necessity for any company, no matter what their size. However, a corporate blog is increasingly becoming a necessity as well. These marketing blogs are a way for businesses to deliver marketing messages and information directly into the hands of loyal customers and other people who may be interested in purchasing. Marketing Blog Content There are a number of ways that a corporate blog can attract and keep traffic. One of the most important of these is to offer something that readers will want to read about. Using a blog as a marketing tool is important for the company to attract customers, but that isn't enough to keep readers interested. Offering useful information is the first step in attracting new traffic. This includes posting how-to posts that can help readers to learn something new. The posts can also offer hard-to-find information that will save time for readers. With enough high-quality content, a corporate blog will soon become a popular place for readers to find out more about the company and the products that interest them. Offer Special Deals Another way to bring readers to a corporate blog is to offer them deals that they may not hear about elsewhere. A coupon code that is revealed in a marketing blog will not only lead to increased interest from readers- it will also lead to inclusion on the many deal sites that pick up these posts. This leads more readers back to the blog and encourages many of them to subscribe to the blog for more deals. Web Marketing With Blog Posts There are a number of ways to use a corporate blog to market a corporate website. One way is to use search engine optimization methods to bring in readers from search engines. By using the keywords that are being searched for by potential customers, blog posts can be made more accessible to those searchers, bringing in more targeted traffic. Marketing blogs are also a good way to get more back links for a corporate website. When a blog post links to a page on the main corporate website, the site's page rank may get a boost from the additional link. It is possible to link to many of the pages within the corporate website in order to bring in traffic and raise page rank. The corporate blog is then bringing in website traffic from the blog and the search engines as well as raising the page rank of the main site.
Search Engine Marketing | Using a Corporate Blog to Build Traffic. By Mike McCoy
