subject: Seo India: Dealing With white Space In Marketing Strategy [print this page] Writers and designers understand too well what a white space is. They deal with it on a daily basis. Think of it as a paper that has yet to be filled with words, pictures or any visual image. Filling the white space judiciously will impact on the pages readability. But this concept can extend to the marketing campaign as well. It should be the aim of each marketer to fill this white space but also achieve the right balance to gain interest. Remember, too much space would seem rushed; too little would seem cluttered. The SEO Company India can handle your webpage design as well as your advertising campaign.
White space as opportunity
Theres a bit of difference in the context with which white space is used in writing and business. Whereas in writing, white space is seen as a problem that must be hurdled. In the corporate setting, marketers look at white space as an opportunity where the business can position itself to succeed. But this refers to the area beyond your existing core business. Clearly, you cant use your existing marketing campaign to reach out to a whole new audience.
The SEO India can help design an innovative and unconventional approach to maximise the opportunity and convert them into profit. The plan should cut across brand, consumer behaviour, product appeal and supply flow.
Questions to ask before launching your campaign
The online marketing strategy devised by the SEO India is governed by several guidelines, culled from years of experience and also the clients inputs.
- What are the canons in your industry and possibly the elements that are deemed very crucial? Are they impossible to surmount? If so, what are the alternatives?
- Where can you position yourself, according to your core competency and ability to adapt, in seeking new opportunities for expansion?
- How much investment would this cost you and where will you source the money from?
- What are the skills and knowledge that we need to learn to pursue these online opportunities? Can you achieve this in-house or do you need to hire an SEO India?
Internal and external
Dealing with white space means you have to look at the weaknesses within your organization and at the same time, explore the opportunities from the outside. The SEO India can help assess your existing online marketing plan by weighing its efficiency and also fashion a proactive strategy to bring new business in.
