subject: Shopkeepers Start Your Engines For The January Sales [print this page] The January sales can be a tough time for shop owners, especially with shoppers coming in with the purpose to hunt down all of the big bargains. This can often lead to messy shops, trashed aisles and stock left to face the wrath of hundreds of pair of muddy shoes. To ensure that your store does not face the same fate, there are plenty of tricks to follow to keep your retail space looking spick and span.
Organisation is the key when it comes to planning your store out for big sales. Customers will gladly rummage through rails and piles of clothes however if you have everything ready for them to search through, it will make it a more pleasurable experience for all. Organise clothing rails in size order, keeping smaller sizes at the front and larger at the back. Colour separation is also a great trick as it draws customers towards the area of the store that they need. If you happen to have savvy shoppers who have actually planned their purchases online, this is a great way to ensure that they can find what they need without having to battle the crowds.
On the day of the sale ensure that there are enough shop assistants to deal with the large crowds. Large department stores may need to employ a different tactic to deal with the bulky baskets and handfuls of clothing that shoppers will dump on the till. Handy see through bags are a great option for larger stores and will prove much more useful for shoppers who do not want to have to deal with large trolleys. Hand out these bags to customers as they come through the door and they will feel as though they are being encouraged to explore and shop. Another great benefit of this is that it stops aisles being clogged up by large shopping trolleys and baskets.
Ensure that customers can see a clear pathway from the entrance to the till point, this is a great psychological trick that will entice shoppers in store. One of the best ways to do this is by creating a pathway using bestselling sale items. This will lead customers from one item to the next, eventually ending up at the cash desk. One the day of the sale it is vital that this pathway is clear for customers to join the inevitable queue that will form, cheerful music and plenty of small shelving units offering bargains is a great way to ensure customers do not get bored whilst they wait!
