subject: Supermarket Marketing With Your Catalogs [print this page] A print catalog is just like a supermarket where you can shop just like in any other store. There are products and services listed in the catalog that it is as if you are going from aisle to aisle to choose what you need. And just like a supermarket, you can also apply their marketing techniques to your catalog printing to make it more responsive.
Here are some suggestions on how you can apply supermarket marketing to your catalog printing strategy:
# 1: Get them to walk in your catalog.
One study proved that the amount of money spent inside supermarkets depends on how far the shoppers walk rather than how much time they spend shopping. So this means that whenever you print catalog for your business, make sure that you get your target readers to walk through your pages. Moreover, you have to make sure that they actually move through your pages and have them looking at all of your products and services.
You can start doing this by putting teasers and eye-catchers to refer them to other pages in your print catalog. They might be looking for something or have already decided on what to purchase. You can add or enhance on what they have decided on by giving them additional information on items that can complement the one they are buying. And make sure your table of contents is interesting and exciting that they would want to flip through your pages to find out what else they would find inside.
# 2: Get them to the produce section.
This particular section is where shoppers get into the action of actually smelling, feeling and touching the products they are about to purchase. Get your target readers mouths watering by including descriptive copy to your catalog printing. Try to describe how your products taste, feel and smell. Add pictures of people actually savoring your product. This is one idea that would definitely get your target readers wanting to have the same experience of your product or service.
# 3: Give them the most profitable items.
In a supermarket, consumers are always drawn to the section where the most popular items can be found. And the most popular item in a supermarket? It is apples; more than oranges and bananas. By placing your apples at the front of your catalog and even in the cover, can help you entice your target readers to see more and actually order these products from your catalog list.
These are just a few ideas you can work on with your catalog printing. There are still millions more that you can apply to your marketing campaign. The bottom line is to get creative with your ideas and act like you have a supermarket in your catalogs. You will certainly see a big difference in the orders you get from your list.
