subject: Mobile Website Conversion: Why You Cant Afford To Miss It [print this page] We are all aware of the rapid proliferation of mobile devices around the globe. Among those who possess a mobile phone, approximately 85 to 90 million people are currently using mobile Internet. If you are a web marketer and have a successfully running website, you might wonder why on earth you should even think of building a mobile website. I am sure that after reading this article, however, you will not be able to resist the temptation to put mobile Internet to use for your website. Read on.
Experts in the field predict that more and more people will be hooked to mobile Internet in the coming days. A mobile device, being more accessible, holds great potential to catch the attention of a growing number of prospective customers. As a business owner, you simply cannot overlook mobile devices.
Consider these statistics. Google has witnessed an approximate 400% increase in searches from mobile devices in the last year alone. Google has clearly demonstrated the need for mobile-optimized websites in the near future. Mobile-optimized websites will be the next marketing craze, just like search engine-optimized websites were a few years ago. It has been estimated that website visitors are 50% more likely to make a transaction with a company if its website also has a mobile version. There are over 4.5 billion mobile phones in use today. Very soon, the number of people accessing mobile Internet is predicted to reach 1 billion. The current ratio of mobile phones to PCs in the world is 4:1. It is therefore quite natural for mobile owners to lean more and more toward increased Internet access through mobile phones instead of through PCs.
The rate of conversion of ordinary mobile users to mobile Internet users is considered to be faster than any other technology adoption in history. This is an interesting fact from a technological standpoint, and web marketers should leverage this growing trend.
Hopefully by now you have become convinced of the importance of building a mobile version of your website. To reinforce this point, here are some more facts to consider:
Google maintains a separate index for mobile content. This indicates how much importance the global search engine giant attaches to mobile websitesand so should you.
93% of U.S. adults own a mobile phone, and about one-fifth of U.S. citizens access mobile Internet every day. This proportion is only going to increase.
Mobile Internet access is set to overtake Internet access through PCs in the next 5 years.
5% of the top 500 online retailers have mobile/iPhone app versions of their sites. The number is still not impressive, and herein lies your best chance to carve out a place for yourself in the mobile Internet market.
