subject: Holographic Paper Label [print this page] Duplication and replication of the original product causes major losses to both the manufacturer and customer. The sale of the original product drops down and its goodwill is also affected due to poor quality of the replicated product. At times companies can face heavy financial law suits filed by customers owing to poor quality of product they experience.
All this trouble can be saved by appropriate labelling. Lets see how:
Usage of hologram labels helps in providing protection, reliability and security to the product from counterfeits as these cant be duplicated. Moreover, it also helps the customer feel safe as they can recognise fake from the original ones with the help of holograms.
With the change in technology, the labelling techniques have also evolved and the growth of holographic paper labels is an idea that provides all-in-one solution. Earlier, barcode and hologram labels had to be applied separately but the evolution of this technology has made this a single step process. A large number of customised hologram products are being created for different kinds of surfaces like aluminium foil, leather, plastic, wood and paper, which makes counterfeiting products a difficult task.
Holographic Paper labels have 3 in 1 advantage of having labels, bar coding and hologram in a single stage which helps in saving time, cost and labour. These labels find its usage in many industries since this technique is more sophisticated and better in providing security and are known for creating excellent visual effects and provide proof against tampering. They have a release pattern which is very similar to the dot pattern and leaves a mark on the item it was stuck on when tried to be removed which obviously indicates tampering which the customer can easily spot and report about.
Holographic paper labels also play an important role in protection against counterfeiting since these labels are manufactured using laser light on the host surface which is either paper or cardboard which makes the laser a part of the surface hence providing fool proof protection against imitations.
Nowadays, optical holographic labels are more in use, these uses even advanced technology and precision that gives manufacturers complete peace of mind from duplication and counterfeiting.
