subject: Measuring Customer Satisfaction Provides An Opportunity To Increase Customer Retention [print this page] Customer satisfaction is the most important measurement of the wellness of any company or business. To get success in the cut-throat competition, almost all business houses give enough importance to this single factor. So most of these conduct customer satisfaction surveys at regular intervals so that level of the customer satisfaction can be measured. The method of measuring customer satisfaction is also very much required to retain a customer. Gaining the trust of customers and sustaining it for a long term and be a very tricky job. Most of the major successful brands so the same thing with outmost ease by delivering a quality product and service with an unfailing trust on their customers.
More satisfied customer means more customer retention
Good business houses always try to retain their old customers than emphasizing in building new relationships. So they have the customer retention management strategies for the same. Many think that customer retention means that the same customer is coming over and over again to buy the products or to have the services of a particular business. But this is a partial truth. Actually, it is a variable term. Companies have to spend a high amount on advertising and promotion to attract new buyers or customers but to retain old customer what they need is trust building and creating favorable conditions for them.
This can be done by giving a huge discount during the festive season or providing free shipping to somebody who is going to relocate somewhere else. Customer retention is a tactical process to keep the existing customers with the company and not letting them to deviate way for the sake of any competitor business organization. So measuring customer satisfaction become all the more important because unless they know that whether their customers are satisfied or not it will be not possible for them to retain them for a very long period.
The customer retention management programs ensure customers will remain associated to that particular company for long and this in a large way boost the image of the business. Also, it enhances the brand name and its popularity among the customers through word of mouth publicity. Hence, every business should devise new business strategies to retain their existing customers by improving their satisfaction rate. It is also very important to identify the unhappy customers so that they should not leave the business abruptly. Effective strategies can help in a large way to build a business without losing the old customers and friendly face of the business.
