subject: Learning The Etiquettes Of Corporate Gifting [print this page] Giving away corporate gifts is important for businesses in order to strengthen their business relations. Year-ends and holidays are some such opportunities, when businesses can rekindle the spark of their brand name among their stakeholders, clients and media associates by sending corporate gifts. If you are also a business owner, then there are certain things about corporate gifting that you must know. Continue reading to enrich yourself in this regard.
Whom to gift?
It depends on your business type and you can only answer to it by closely examining who all are important for your business, especially for its future growth. You should gift corporate gifts to your clients, suppliers, employees, loyal customers, and media associates. Where you must not miss gifting your old clients, there, you also must start building strong relations with new clients by giving away gifts. Make a list of those, whom you need to gift.
What to Gift?
For your top executives and best of the clients, you must choose corporate gifts which cater to the gift receiver specific interest or hobby. You can gift better, if you chose the persons individually. This helps in easy decoding of the gifts. In this section of people, the gift must be something that is classy, desirable and of course expensive. It can fine wine, a sterling silver ball mark or a putter for a golfer. For other employees, you should also opt something that is usable, like an elegantly crafted box or a leather desk set or anything of utility purpose. Similarly for giving away to media associates also you should choose something of high utility like a letter opener, a pen set or some desk accessory. But for all kinds of gifts, you must use packaging engraved with your business logo and name, this is one way to promote your brand.
When to gift?
Never miss on those occasions, when you know your gift receiver is positively expecting gifts from you. It's important that you keep your employees, business associates happy and gratified by giving away gifts in their expected times. But gifting at unusual and not expected time is also a smarter move, especially with your clients. Surprise gifts are always appreciated and it brings your clients professionally more close to you as your gifting behavior delivers certain personal inputs into your professional relationship. Such occasions can be your clients birthday, marriage anniversary, your companys annual tenure completion etc.
