subject: Youtube Video Marketing And Your Personal Brand [print this page] Online video is the most powerful tool on the Internet for driving traffic to your websites.
That"s why you should have your own YouTube channel.
Check out these statistics"
- By 2013, 90% of the net will be video
- Increases number of visits to advertiser website by 55%
- Increases incidence of purchase by 24%
- Over 40% of consumers watch online videos on at least a weekly basis.
If you haven"t already crafted your video marketing skills" you should"and quick"
You"ll want to set yourself apart on youtube and you do this through a combination of Branding tactics that ensure you are easily found on youtube and have a professional appearance once they do find you.
Your first step is to set up a channel at YouTube.com.
When you name your youtube channel it"s best to set it up under your name and/or keywords that are related to the overall content you"ll be creating.
Next, Set up your profile and bio. Be sure to include links to your website or blog through this area of your channel.
Once you"ve completed your profile and bio, be sure to upload a custom YouTube background. You can have this created at a very reasonable cost and it adds professionalism to your channel which leads to higher conversions. Your background should include an image logo, a tagline that sums up the overall value your channels will provide, what"s in it for your viewers and your blog and social media sites
Once you"ve got your channel created, it"s time to start creating videos.
To make sure that your videos can be found easily, it"s important to start each video with some keyword research. Find a keyword that has high searches but lower competition and write a title and description that includes your keyword. When you"re ready to upload this video to youtube you"ll want to add your title and description. TIP: Be sure to add a link to the beginning of you description.
Build your professional youtube channel and start adding new content daily using these strategies and you"ll be on your way to a strong and profitable personal brand and tons of viral traffic, leads and sales.
Before You Go"
Obviously, you have a product or service that you"re looking to promote through your videos and are NOT making 100% commissions on your sales".
