subject: Building Your Brand As A Plumber [print this page] If you're looking to set up as Northern Virginia plumber, firstly, you should consider other services already in existence in the region. Aside from the competition, there are several other things you need to consider in order to set up and grow your brand.
The area of Northern Virginia consists of several counties and independent cities in the northern part of the state, right outside of the area of Washington D.C. It is home to a variety of interesting sights such as the Pentagon, the CIA and Mount Vernon. One of the benefits of setting up as a Northern Virginia plumber is that you will have the choice of whether you want to be a commercial or a residential service provider. If you are leaning more towards the residential element, then there are a few ways you can build your brand to make yourself more recognisable to the general public and to garner more trade.
Choosing a logo that suits
If you want to go it alone as a Northern Virginia plumber you will need some distinctive branding; one of the most important elements of your branding as a trustworthy company is your choice of a logo. You dont have to be a graphic designer to get a logo that will be eye-catching, but it is beneficial if you are able to hire one or consult with one that can give you some pointers. One thing you need to decide is where you want your trade to come from. Do you hope to build your business by word of mouth among the locals? If this is your aim, then you should consider working towards creating a logo that is friendly and easy on the eye. Consider simple, warm colours that are easily seen against the backdrop of one of your uniforms (yes, you should present a professional presence). Consider using softer edges and a memorable design that draws in the eye but, most importantly, is an accuarate visual representation of your business.
Using sign-friendly logos
If you think that most of your trade will come from passing traffic and you want to make use of signs and billboards (if budget permits), then you need a logo that will transfer itself to that medium as well. Any Northern Virginia plumber (or any tradesperson for that matter) knows that in order to make the most of a logo on large, visible objects, such as a van, there are a few things you need to take into account. If the logo is going to be seen by drivers it needs to be simple and eye catching. Busy colours and patterns can distract from the overall image and make it hard for the punter to see and register what the logo and the sign is selling in the few moments that they have visual contact. Consider using one or two colours with a font that has clean edges and no serifs (the little bits that stick off the edge of letters and make it harder to read at a distance). You need lettering that is clear and precise and a solid colour, usually a dark one, unless the branding is always going to be on a dark background, then a logo and name in a contrasting colour can be utilised to great effect.
The overall approach is to create a logo and brand that shows at a glance what your company does, and does it with panache without being too busy. Simple!
