subject: How To Use Ebay For More Traffic And Sales To Your Business [print this page] With the economy the way it is these days, building a business can be tough. Once you have everything set up and you're ready to start marketing, it can be hard to know where to start. Ebay is a good choice because it's where people go to buy. Auctions are a great place to start because it will allow you to test different price points and determine the best price for your products and services.
Getting started with Ebay and other auctions sites is easy. Sign up for an account. Make sure you complete all your payment and account information so you get paid in a timely way, and your customers know how to contact you. Complete your profile, but make sure it complies with the terms of service on the Ebay site. They don't allow external links to sites outside of Ebay, so you won't be able to link to your business.
Once you have completed the sign up process, then the next step is to create your auction. Unlike a lot of other sites, Ebay gives you plenty of free tools to help you with the creation process when you are ready to start launching your auctions. Make sure you read the help section thoroughly, and join the forums if you have questions. You want to do your homework in the beginning. Don't run afoul of the terms of service on Ebay as they do have set rules about what you can and cannot do on their site.
Although it's a good idea to check back from time to time to see if anything has changed, Ebay offers 50 free listings per month. This means that you can list 50 products for free, and you don't pay a fee until the product you are listing is sold.
Designing a good ad is important here as this is what will attract visitors to your ads and help you make sales. Write a good headline. Include your keywords in the headline. Give as much information in the body copy about your product as you can. This will cut down on the number of questions you may receive from those interested in your products because they aren't clear about your offer.
Sales letters work well as long as they have the appropriate information. Include graphics in your offer as graphics will always increase your conversions because you are showing the visitor what you are offering.
When you receive your orders, process them promptly. Answer any questions the customer may have. Since Ebay requires that all products sold on their site are physical, include information about your other products in the package. This will help you make more sales.
Offer a newsletter and send out periodic mailings to your customers. A customer list is far more valuable to you than just a list of those who have opted in to receive information from you.
Don't forget to rate your customers and stay positive. As you build up your ratings, you will build up your business.
Learn as much as you can from the help section, as well as the forums. You can cut your learning curve this way and increase your profits. Ask questions and help others. Ebay is a friendly community, and those who visit there are looking for bargains. Make your visitors an offer they can't refuse.
