subject: Top 3 Seo Metrics That Matter [print this page] You have engaged an SEO company to help you maximize your presence online. However, the quest for online visibility does not end with that. It can be seen in your
rankings in search engines. More importantly, you should not be complacent at this stage just as yet because of the constantly changing and updating of these search
engines and the personalization of the searches today. Rankings of websites today are no longer the only measure of a successful SEO campaign.
Here are the top 3 SEO metrics that should matter to every search engine optimization expert.
1. Average Rankings
When Google having created Search+, it exactly knew what it was going to do. It was designed to benefit the users and searchers, as well as the SEO practitioners. On
the side of the former, they are able to access the best results while the latter have access to the tools they need to stay at the top. And this tool is called
Average Ranking.
Average Ranking allows the SEO expert to gauge the links that are seen across Google. It is useful in the sense that since your clients or users will always want to
see rankings, you can use this tool to show them that indeed their websites are performing well.
2. Impressions
Even if your website is seen on the results pages of Google, what is more important is if people actually click through your site. With impressions, you will want to
know now who sees what, where, when and how often. You also need to know if your site appears in search results based on your set of keywords. For example, if you type
in a certain keyword and 4 URLs under the same top domain will appear, these URLs are counted as one impression only. And if there is one click to any of these URLs,
then the effect can be felt on the top domain.
3. Visitor Growth
Google Analytics is another metric to use. It is easy and simple. It presents a trend of the growth of visitors to your website. If you see the graph going up, then it
just means that you are having a successful campaign. If it goes down, then you might want to ask your search engine optimization expert to change his strategies.
According to the world of professional SEO, rankings may be good but visitor growth is much better. This is because visitor growth reflects the people who are really
clicking on your page. Being listed as a query result does not necessarily mean getting a click through to your site.
