subject: The Advantages Of Product Packaging [print this page] Packaging is wrapping, external covering or enclosing of products in order to provide them security, protection and marketing benefits. Common packaging materials include boxes, bubble wrap, plastics, bags, cartons, Styrofoam peanuts, etc. Packaging is of enormous aid to both, the seller and the buyer.
Packaging is primarily designed to promote the benefits of the product. The advantages of product packaging are numerous. An effective packaging strategy can contribute to the success of the company. Packaging allows the consumer to use the product in its best condition.
Following are few of the advantages of product packaging:
oThe foremost advantage of packaging is to protect the goods that are to be sold. Wrapping the product prevents it from any type of damage that can be caused during transport and storage due to compression, vibration or any other elements. A physical layer of protection saves the products from destruction.
oProduct packaging helps a consumer know a lot about the product content, its type, any factual or law related information, etc.
oIf any product contains multiple items within it, packaging helps in keeping them intact.
oThe size, and quantity of the product can be controlled through packaging. Portion control helps in controlling inventory, creating consistency of the product and also in regulating prices.
oSecurity of the product is made easy by packaging. Product packaging helps in making the item tamper-resistant, securing it from any theft and prevents it from other harmful products.
oPackaging is an immense help in marketing the products. It is through design and marketing that products are noticed and purchased by consumers.
oThe packaging of the product reinforces not only the product brand, but also the corporate brand.
oPackaging makes it possible for the consumer to use the product in its original condition. The labeling helps the consumer to know about the necessary instructions (in case of medicines).
oSome packaging companies utilize this service to the fullest by highlighting their product benefits that no other company can provide.
Today, packaging is becoming more diverse than before. As the tastes of the consumers change, product packaging also demands changes to make it look appealing and grab the consumers attention. Packaging the product gives it an additional value and helps in preserving it.
Product packaging can be simple or unique depending upon the services provided by a company. After all, it is packaging that reflects the positioning of any business and target buyer values. Thus, a good packaging strategy is the need of the hour for all companies. Competition today demands diverse forms of wrapping of products as it is this quality that attracts the customer to look and buy it. As goes the saying A book is judged by its cover. So it is with any products packaging.
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