subject: Himfr.com Reports Razer Together Grand Company, To Enter New Areas Of Cross-industry Co-operation [print this page] China's leading interactive entertainment media company in Shanghai Shanda Interactive Entertainment Limited (Nasdaq: SNDA, hereinafter referred to as "Shanda"), Shanda's online Co., Ltd. (hereinafter referred to as "grand-line") and the world's top gaming peripherals maker Razer Lei Snake (hereinafter referred to as "Razer") held a press conference in Shanghai to announce the two sides reached a strategic cooperation.
As the main elements of strategic cooperation, Shanda online through the grand opening of its online platform (www.sdo.com), with dividends promotion, integration with powerful way to make a grand majority of users to share high-quality gaming peripherals, Razer products, in order to bring them The new gaming peripherals experience. Meanwhile, Shanda Shanda's online interaction will Shanda Games Limited (hereinafter referred to as "grand game") operations, "Aion," "Heroes," "Legend of Mir II" and other 12 popular online games, as well as Shanda's expertise E-sports platform "ho party" all-round cooperation with Razer.
Razer CEO Min-Liang Tan, Razer, vice president of business development Maggie Quek, president and CTO Shanda Tan Qun Zhao, senior vice president of Shanda, Shanda Online CEO Wang Jingying attended the conference.
Razer CEO Min-Liang Tan, said: "Razer has always been very concerned about the needs of gamers in China, this partnership with Shanda is conducive to China's players a comprehensive, rapid, practical experience of Razer products the ultimate entertainment experience brings. Grand as the leader in interactive entertainment industry, Razer gaming peripherals as the top manufacturers, such cross-industry collaboration powerful combination will provide players with better products and better service. "
Shanda president and CTO of the Razer Tan Qun Zhao welcomed the deepening of the China market, he said: "Shanda is very pleased to work with world-renowned Razer gaming peripherals company formed a strategic partnership in the field of play to their strengths to expand into actual situation with the entire The new game mode. We believe that the cooperation of the grand and Razer will allow the grand majority of users the opportunity to enjoy a more extreme more complete gaming experience. "
Shanda Online CEO Wang Jingying said: "The co-operation with the Razer is the first time, Shanda online games peripherals companies and professional full cooperation is of great significance. We hope that all users can enjoy the interactive entertainment experience is conducive to enhance the product. This Razer is the cooperation between us and the premise and foundation. "
In 2009, Razer will be efforts to partner with industry-leading grand together to accelerate the localization process, the program grab the Chinese market. Through a series of interactive activities, the Chinese gamers can take a grand platform for a more comprehensive understanding of Razer gaming peripherals in this area of high-end luxury brands, the Earned Enjoy the game. During the co-operation, Razer will also be launched Razer evil snake magic mouse - Sheng for the version of the college.
