subject: Social Media Marketing For All Business [print this page] The main advantage of social media is connecting with peers, consumers and potential customers. It gives marketers a voice and a way to communicate with different demographic, geographic, psychographic segments. It is also a good way to get customers and potential customers feedback and views about products and services of a company. No matter you are small, medium or large business, Social Media is equally beneficial for you. The scope is open for almost every type of business like food processing, garment and apparels, electronics and technology, automobile, real-estate etc. Before the start marketers need to follow some strategies and proper planning.
Know Your Consumers
Depending upon product or service a customer profile should be made. It should specify - who are ideal customers, how old are they, what are their field of interest, where they spend money, what are their passion, where do they spend their time online, what are the websites they visits often and trust for news etc. By this analysis target customer will be set.
Let Know Your Purpose
Its essential to have a well define purpose. Based on different objectives like traffic, sales, branding, visibility or buzz; social media strategies are planned.
Popular Social Networking Sites
There are thousands of social networking sites available in the web. Based on target customers and objective you can filter the social channels as per your ease. The leading Social Channels are Facebook, twitter, pinterest, YouTube and LinkedIn. However certain social channels are region specific like Orkut is more popular in Brazil and Baidu in China.
Twitter
With the product or service details a short message can be promoted among the followers that they are more likely to read. Messages can be linked with the products website, photos, videos etc. Systematic and regular promotions and optimizations are must be done with care. A trusted twitter marketing agency can help you to identify the user sentiments, trends and brand reputation.
Facebook
It is the most popular name of social media site with over a billion registered users. Facebook is more social and it offers various avenues of association to target users like Groups, wall posts, notes, games, photos etc. and allows a product to share messages, photos, videos, notes, events and more. By creating Official Page of a product or service, can achieve its identity and a huge explosion to consumers of worldwide as well as local. With the help of a Group existing and potential customers can speak up their views and suggestions instantly, which is a very important data for business analysis and future planning. Various type of facebook apps also helpful to engage an audience, and draw his/her attention.
Blogging
Blogs are the best communication medium for any business. It allows you to communicate the brand elements, product updates, events and happenings of the company. Blogs must be updated frequently with latest information and blogs are promotional techniques for keeping readers busy. In a similar way, online communities or forums benefit businesses because they enable them to reach the clients and other businesses persons using the global public platform. These online environments can be accessed by anyone virtually; therefore consumers are interested to take a part of the discussions and knowledge sharing process.
