subject: Social Media: New Avenue For Business Marketing [print this page] An organization creates a website to market its products and services online. However, the irony is that the website itself has to be marketed so that it succeeds in drawing the required amount of traffic and makes for a proper online presence. The Internet today is replete with millions of websites. In such a scenario, marketing strategies like SEO (Search Engine Optimization) and SMO (Social Media Optimization) play a key role in promoting a website and improving its rankings on leading search engines like Google, Yahoo and Bing.
Expand Customer Base With SMO
Social networking sites have become all the rage these days. Today, there is hardly anyone who does not have an account on Facebook or Twitter. A new portal can benefit immensely from community websites, which can increase its visitor count considerably. SMO is the best way of tapping into the business prospects lying inherent in a community website. This all important technique helps in creating new links and it makes tagging and bookmarking a lot easier. It is common knowledge that an interesting idea or a new offering can spread like a virus on social networking sites. SMO makes possible what is now known as viral marketing. When a company has its profile on top social networking sites wherein its contact details are mentioned clearly for everyone to see, it is likely to have more customers. It isn't difficult to find quality SMO service providers.
There are social bookmarking sites too like Delicious, Digg etc. that allow different companies to generate traffic when they post articles on them
Reach Out to New Age Consumer With SMM
To boost their online presence even further, a lot of companies now launch campaigns that make for social media marketing (SMM).
Following are some of the key SMM services that are known to yield quicker results:
Foruming
Blog marketing
Article writing
Press releases
Video optimization
Creating social networking accounts
A business first needs to identify the website that will bring it the maximum amount of traffic. Going for sites like YouTube, Facebook and Twitter normally proves to be a safe bet as they have an unbelievably large number of users. Social media marketing saves an organization a lot of its valuable time simply because once it creates an account on all the popular sites, it can start focusing on other important areas. As businesses practice trial and error, meaning as they try out different marketing techniques, they can figure out the one that suits them the most. Social media marketing is ideal for organizations which know that their prospective customers come online and can be reached out to through the Internet.
To sum it up, SMM management and SMO are bridging the gap between buyers and sellers over the most crucial platform of all, which is the Internet.
