subject: Four Ways Your Telesales Team Can Do Better During The Holidays [print this page] The holidays are upon us, and a lot of firms in Australia are certainly feeling it. This is a good time for your telesales team to get some work done and make a profit. It is also a good time to buy a really good targeted call list and contact other businesses. For example, as a manufacturing business, you will need more distribution and sales channels for your products. Yes, even exports is fair game here. But despite the potentials, if you fail to find the right businesses to go into a venture with, nothing will come out of it. That is why you need to have a good demand generation campaign. And to be sure that your telesales team can get the right B2B leads, you need to focus on four key points in your business. And what are these points?
1. Keep your customers happy this is one of the most basic rules in marketing, and one that a lot of firms tend to forget. While it is good that we chase new sales leads and add them to our pipeline, we should not do this by sacrificing our efforts in keeping our current customers happy. Research has shown that it far easier, as well as more affordable, to close deals with your current or past customers than looking for new ones.
2. Collect feedback, lots of it how can you tell if your customers are happy or not? By getting feedback from them. Be it positive or negative, the information you obtain are very valuable. If properly recorded and analysed, you will glean gems of information that can help you in improving your product line. Aside from that, you can use the information to improve your sales pitch later on in your appointment setting campaign.
3. Build rapport research and surveys, like those from the recent Gallup poll, has shown that business prospects tend to spend, and do business, more with companies that they have an emotional attachment to. In your part, how will you able to do that? By getting personal, by building rapport with them. Ask how they are doing, let them know that you are there to help them grow, provide relevant and timely information, as well as other things that will help your customers be better businesses themselves.
4. Have a direct connection while negotiations and transactions can be done by your sales team, it is also good to provide your customers with a direct line to you. You can do that by personally giving them a call, sending them newsletters, invite them to forums where you will be a speaker or host, and a myriad of other activities.
Just remember this, always tell your business story, your main differentiator, to your customers and prospects every time you or your telesales team gets in touch with them. Of course, if you do not have the people for the job, or if you are constrained by budget or operational issues, you can always outsource to a competent telesales agency. It is the holidays in Australia already, and you need to cash in on the opportunities presented at this point.
