subject: How Article Marketing Automation Fits Into Web 2.0 Startup Simplification [print this page] The past few years have seen improvements in the way businesses interact with consumers. Web 2.0 startups have very important opportunities at their fingertips; opportunities that should not be overlooked when planning a marketing strategy. Marketing a startup is dependent upon a strong marketing strategy.
Web 2.0 websites have the unique opportunity to develop as communities with a diverse membership base. More members create more traffic and referrals. Increased traffic helps raise page rank and profits.
Article Marketing Strategy
The traditional article marketing strategy is a long, drawn out process. Marketers often do their own keyword research to determine the best keywords to use for marketing. Topic research is next in line and can be a very time consuming process. Marketers who write and submit their own content often find this very time consuming as well.
Submission to 20 free article directories would take approximately 1.5 hours; even using the copy and paste method. You have to log in, navigate to your author account page and follow each directory's steps to complete the submission.
What happens if you accidentally submit the article with the incorrect keywords or author resource box? Most free directories do not offer a review process that catches little things like that. Your content ends up being available for syndication with the incorrect information.
Simply adding the cost of an article distribution service to your normal marketing strategy eliminates those potential issues. Submit your content one time, review it and edit it as needed. Wait for the automated review process to find common mistakes, correct them and resubmit.
The actual review process includes a trained eye to review each piece you submit. They ensure that each one passes the rigorous requirements of publishers on their list. Editors double check your keywords and categories to ensure your content is in the correct categories.
Article Marketing Automation
Content creation itself cannot be automated. Spinner programs are readily available on nearly every corner of the superhighway. The plain simple truth is: they don't work effectively.
Article distribution on the other hand can easily be automated with a small fee. An article marketing strategy that includes distribution through a distribution service creates more links, traffic and sales. Article marketing automation isn't just a myth, it's a marketing miracle.
Social Network Marketing
Social networking has become a staple in most online marketing techniques. Businesses create a new banner, place it somewhere and direct people to view it via social networking. They create an article marketing strategy and utilize social networking to direct more traffic to their articles as they're published.
New Web 2.0 platforms emerge every day and create new avenues for marketing. Startups can now brand and market their products and services without spending hundreds of dollars. An effective marketing campaign may be created for under $40 per month.
Most article distribution services charge between $12 and $40 per month depending on perks offered. Distribution services that do not review submitted content are less expensive than those that offer an editorial staff to review content before sending it to publishers. A successful business startup relies greatly on a great article marketing strategy.
by: Carol Palmatier
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