subject: Web Video Production [print this page] Technologies have come down directly to our doorstep. A few decades ago, only the rich can afford to buy a personal computer and even less people can use one. Presently technologies have invaded every element of our everyday life. The internet, particularly, has had unprecedented relating our day to day activities be it communication, business transactions, education and a host of many other areas. One sector in which the internet has had a lot impact is media. The media is moving away from common areas such as television and radios. Nowadays the internet has turned into a place to showcase your media and to appreciate what other individuals have created.
Web video production is the breakthrough of the internet as a worldwide media center where information and facts can be shared with millions of people within seconds. Web videos are brief video clips that are uploaded on the internet by people, groups, businesses or companies for a particular objective. There are various online video hosts on which individual or business videos can be uploaded usually at totally free. Probably the most famous web video hosts today are YouTube and Vimeo. The videos can also be posted on social websites like Facebook, on a weblog or on a specific internet site.
Web video production is different from the convectional type of video production for music and films. This is because it requires very simple equipment to shoot the video. However, it is vital to create a high quality videos especially if it is for advertising purposes. The following are some factors to consider when creating a video.
a) Length- Almost all online surfers have very short attention spans and will most probably not have the patience to sit through a very long video. Therefore keep your online video short at maximum it should not go further than five minutes.
b) Script- Most of the people never put effort into the words said during the clip. Before shooting the clip, sit down and plan what you are going to say. If it is a business video plan, the entire scene and rehearse it. It's better you write down word for word the entire script.
c) Shooting equipment- If you are planning to use the clip for advertising then go for a appropriate video camera. It does not have to be a Hollywood type video camera, just something simple which is not a mobile phone camera.
d) Lighting and sound- Prepare the place of the shooting. Make certain that lights are standard and appropriate for the scene. For the sound, make sure that there's no echo and that the audio quality in all the scenes in the same clip is the same.
e) Where to post it- as soon as you complete creating the clip, edit it and then publish it on an online location where lots of people will view it. This can be YouTube, Facebook or your website.
Once you post your video clip, it is good to observe its success. If it is not getting enough views then you may want to change the keywords used to name it.
Web video production is rapidly growing to be a valuable and economical communication and advertising tool.
