subject: Event Management: The Niceties And The Nuances [print this page] Event management, in simple terms, is the management of events. Some people also call it the new-found branch of Media. However, events have always been there, hidden somewhere beneath the giant sized Advertising and PR industry. They have always existed to mark an important occasion that happened, or is to happen.
The recent boom in the media has made events management companies in India a full-fledged multi-million rupees industry. A special section of the industry is dedicated to the corporate events.
Corporate events require both skills and experience in the industry. Basically, these events are gatherings, held to invite guests and interact with them, with of course, many paparazzi poses. Associating with brands, launching a new product, creating a positive image, they may have many objectives. Whatever the occasion be, events need to be understood from the scratch and every detail has to be looked into from all angles possible. Corporate events have a lot to do with advertising and public relations. They are the new shimmering golden bridge between companies and their consumers. After advertising and public relations, event management companies are the latest trend because the paybacks are evident in the results.
The fundamental idea of the industry that needs to be understood is that today, events are a big deal. Corporate events show the in and out of the company and thus, they have to be held after careful planning and SWOT analysis.
Looking at the high stakes one event holds, the responsibility can"t be given to an amateur agency or person. In spite of many institutes offering courses in event management, it is not a science that can be learned, but an art that should be mastered. The question that now comes is who are the people who should be given the responsibility to understand these objectives? Who takes the time to practice and perform them in the best way possible?
Screwdriver, an events management in India, backed with more than 8 years of experience in media has event management as one of the many feathers in its cap. We have an enthusiastic team that works right from conceiving the idea of the event up till the final performance.
Being a uniquely techno-creative agency, we offer both technical and creative inputs to clients.
Technically, the audio and video aspects of the events are taken care of.
Creatively, exclusive theme and dcor to the event are prioritized.
Some of our success stories are:
1.Launch of "Women"s Cricket World", a book by Anjum Chopra, and Sunil Yash Kalra. The event took place in Hyatt Regency. The look and feel of a cricket pitch gave the event a one of its kind approach.
2.Spread of World"s largest soap carpet made up of around 3 lakh soaps in Uganda.
3.Launch of "Poor Cousins of Million Dollar Babies", a global docu-drama directed by Sunil Yash Kalra at The Claridges, New Delhi.
The events were grand and were attended by well-known names, fulfilling every objective of the client.
Team Screwdriver is confident of its capacity to create an extravaganza in form of an event. We have the abilities to manage all aspects, including creative conceptualization as well as proficient execution. We are unique in the industry because we provide event management services alongside other media services.
The skills and experience that we hold in our field, marks us different from our peers. Our events are a reflection of the past and mirror of the future. The technical and creative bliss is the magnetism that we have clients coming back to us.
You can also get your dream events conceived, created and executed with us.
For more details, contact Team Screwdriver at www.screwdriver.in
