subject: Best Practices To Increase Klout Score [print this page] Every SEO service provider should know about the Klout. The Klout is a site that is able to measure social media influence. It is able to compare your activities on various social media platforms and have a number that represents your scores in terms of influence in social media. It does this using an algorithm that is not divulged to the public. In other words, the Klout measures your clout, which refers to your ability to influence people on the net.
"Klout defines influence as the ability to drive action. We analyze a number of social media engagement variables to measure influence, including Twitter retweets and mentions, Facebook comments and likes, LinkedIn comments and likes, Foursquare tips and to-do's, and Google+ comments and reshares," says Lynn Fox, Klout's head of communications.
So how can you increase your Klout score? Here are some ways recommended by many SEO Experts like professional SEOs in Australia:
Make your Profiles Public
The moment you open a Twitter account, you automatically get a Klout score. However, you need to make it public since private accounts only have a Klout score of only 10 even if you are very active in posting on it. Since the Klout is a third party application, it can only have access to apps that give it permission.
You have to Link your Social Media Networks
You can link up to about 13 social media accounts including Blogger, Facebook, Flickr, Foursquare, Google, Instagram, Twitter, LinkedIn, Wordpress, and Youtube.
Build Relationships
It does not matter how many followers you have. What matters is if they engage or build relationships with you. If they ignore you, you will still have low Klout scores. You can build relationships by reading content of followers, making comments, and asking them questions.
Build a Network
Even if you have a very nice profile with an attractive profile picture, this is nothing if you only have 10 or more followers. Your site will not be able reach a multitude of customers and users if there are only a few people who know about it.
Make Relevant Content
Content is what people read in your site or page. So make your content relevant and updated. As much as possible, upload new content regularly so that when readers open your site, they will see some movement in your profile.
Dont be Discouraged if your Klout Score is Not Too High
Do not spam or resort to other techniques which can be annoying to other users and to your followers. Dont pressure yourself too much. Just do your thing and in time, your Klout score will increase if you are able to follow the recommendations above.
Feel free to engage SEO services of a reliable SEO Company. Be sure that their offered SEO packages also include social media campaign to help you improve your klout score.
