subject: Anti- Counterfeitng Solutions Enhance Brand Protection [print this page] With technological evolution paving way for the growth of the ecommerce industry, most brands are present online, as it helps them gain a wider consumer base. For the consumers across geographies, this is a more convenient mode for shopping for products and services as technology provides them with applications that help them shop from any place through Smartphones , laptops or desktops. However, besides the brand websites offering their products online, the World Wide Web also has a number of other players offering similar products at discounted prices.
Counterfeiting operations, flood the market with cheap, unregulated substitutes bearing the labels of widely recognized brands. The counterfeit products are produced to take advantage of the superior value of the imitated product and affects every industry. Forgeries of currency, documents, works of art, toys, clothing, software, pharmaceuticals, watches, electronics, handbags, shoes etc., are all available as counterfeits. Further with products typically sold at large discounts, the brand owners are faced with issues of revenue loss and brand protection. The look-alikes not only damage the brand image but are also a major threat to public safety especially, when it comes to food and pharmaceutical industry.
With e-commerce market reaching out to every part of the world, counterfeiting affects the consumer brands with both major economic losses, loss of IP rights, consumer goodwill, and brand erosion. Research conducted by American Chamber of Commerce records the value of global trade in pirated and counterfeited good at US$500 billion per year with the international counterfeit market accounting for approximately eight percent of global trade. Global enterprises thus need to deploy customized anti-counterfeiting solutions to combat the growing menace.
Anti-counterfeiting solutions must be aimed at minimizing the level of counterfeiting and help enterprises restore the market for their branded products and pave way for reducing piracy and gray market sales. The anti-counterfeiting solutions developed by the leading service providers have innovative techniques and high-end research methodologies that can help the enterprise monitor activities for a number of products across the globe. These solutions helps gather the necessary information in real time and display it through dashboards and charts, while providing a risk index of the suspects. Such detailed analysis offers enterprise visibility across frauds and counterfeit and helps them take necessary anti-counterfeiting actions.
These advanced solutions with sophisticated brand protection technology helps enterprises find the violators and shut them down. Simultaneously, it can also send, cease, desists DCMA letters automatically and offers an automatic action to shut down. Investing in such an efficient anti-counterfeiting solution with unmatched visibility into the global open market will facilitate enterprises to search for counterfeiting and protect their organizational assets.
