subject: The Art Of Keeping Your Customers Happy [print this page] Are you starting a new business? Or you already have one, and need strategy to attract customers more? There is a marketing strategy where you can sell lower rate products and services to your regular clients with the same quality compared to other business. Upon applying this technique, you need to put extra effort to accomplish this task. As you know, the retention of your happy customers can give you profits and growth in your business.
If you are really serious on making money online, you should avoid customer issues. There are two issues that most customers complain about:
1. Customer service covers a lot of components, and these include the correct item or service asked for, the interruption on delivery and the aftermath consequences took place. Yes, it would help if there is a cooperative person who can answer or get the precise concern per customer. This particular staff can also give assurance to the customer that theres someone that they can ask for help whenever unnecessary events take place, assurance that you can give to your customer that has a great effect in the long run.
2. Reliable customer service is very vital when it comes to business. This is one of the best methods that you can provide to your clients or make customers feel important. This is the case outside the boundaries of selling products and services for this is the moment where you show your expertise to capture the customers heart and mind. Building rapport and creating a strong relationship are some of the best tools that marketers can provide to have loyal customers.
There are different techniques where companies get the heart and mind of their clients:
1. Establishing the value of relationship with your customers.
You can do this by separating the most active buyer customers to those less ones, then using the numbers you generated, compute for the average per month (but in case there is a need to know the weekly basis is optional and depending on the product or services you offer). When computed, this information will allow the company to know why there are active buyers and less active buyers. Conducting a survey to those consumer which categorized as active and use collected data to be use to less active consumer.
2. Training your staff and have a good phone system.
Staff and crew are the front warriors of every company thats why it is very important to train them the better way of customer service This will allow your staff to know automatically the "dos and donts" in handling different kinds of customers and how to use equipment or tools for the job such as a phone. Setting up a reliable phone system can avoid delays and can quickly resolve issues. Communication is a big part of keeping regular customers.
3. Giving attention to complaints.
Nobody likes complains, but you must face it cordially when it happens. Handling such situations needs analysis on causes of the complaint, be thorough and honest. Always have a positive outlook of things. Listen to the complain, in this way you can come up with the best solution not just to solve the issue but also to avoid the same issue that makes customers unhappy.
4. Learning from mistakes.
A newly established business is not perfect at first hand so there will be times that it can commit mistakes. Once is enough, learn from those mistakes and come up with the right solution to avoid the same error to happen again. If the same problem arises, the marketing strategy may not be working properly and need to re innovate.
5. A little extra
Most customers appreciate when you do something least expected from them. A birthdays or anniversary greetings, a quick response to their emotional needs can give a deep impression. Remember as well that customers love to be noticed when they are visiting your store.
6. Always be organized
It is a common characteristic of customers to ask questions, and you can respond quickly and effectively by knowing where to get the right information for their inquiry. Having organized documents, tools, and so on can give your business a boost on a lot of things. The details of information you can deliver can promote trust and assurance to your customers.
Here are few things you shouldnt do that can lessen the numbers of your customers:
1. In case there is an unhappy customer, you dont want to assist them on the product or services they asked for.
2. Ignoring clients even if you know they need some help or attention.
3. Obviously push customers to buy things they dont actually need.
4. The worst thing you can do to your customers is to lie.
5. Showing unpleasant behavior and making them feel like they dont know anything.
6. Not interested to show things that can interest the customers in your shelves.
7. Changing prices.
8. Degrading your staff in front of your customers and making them feel that that they cant do even a simple task.
