subject: Missguided Bodycon Dresses - How Celebrity Endorsed Fashion Is Big News [print this page] We love to wear celebrity endorsed fashion; we are happy for our best loved celebrities to lead the way and show us the trends to go for each season. We love our favourite celebrities and how they dress is an endless fascination to many of us. It is true to say that the consumer leads the way with a little help from marketing departments across the globe. Celebrity endorsement works and we love it. Celebrities rule they could just about introduce any weird and wonderful designs we would go for them. In British society the celebrity can do no wrong. Some of our favourite celebrities are Rihanna, Cheryl Cole, The Kardashians, Alesha Dixon and the most famous of all is the Duchess of Cambridge Kate Middleton.
Princess Catherine can do no wrong if she is seen wearing any high street fashion you can be guaranteed that it will be sold out within hours. Catherine is the peoples princess the public love her and her style is effortless. Her Royal Highness has had a massive impact on the Royal familys popularity in the last few years; therefore it is not surprising that her fashion sense has captured our hearts. Catherines career did begin in the fashion world and she was an accessory buyer for the clothing chain Jigsaw. It is not likely that a member of the Royal family will be able to endorse a particular brand of clothing however as Catherine chooses to purchase high street fashion on occasion we like to follow her lead. This is an example of how we choose to favour our celebrities and what they wear.
Many industries choose to use celebrity endorsements with hair, make-up, skin care and fashion being no stranger to using key famous people. Cheryl Cole has become very famous through her music and because shes worth it Cheryl has been an ambassador for LOreal for some years now. Teenagers and older children are particularly impressionable and will idolise their favourite celebrities. It is important that brands choose their celebrities well and ensure they hold good morals, important values and lead honest lifestyles that can be admired by the target market in question. We have seen brands such as Rimmel sever ties Kate Moss when she went through an undesirable phase in her life. Iceland, the food giants were quick to drop Kerry Catatonia when she was acting in an inappropriate manner.
It is helpful when choosing new clothes to look in magazines and see what the rich and famous are wearing. We can copy the style of our favourite actresses or musicians and it gives us inspiration and ideas about how their style can be adapted to suit our own. It is also gives us great confidence in a product to know that celebs have tried, tested and given their seal of approval.
