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subject: Social Media Advisor In Delhi And Social Media Lecturer [print this page]


As a journalist waits for a sensation to happen, individual bloggers wait for an opportunity to grab eyeballs. As soon as they perceive a marginal error on a brands channel, they go ahead and blog about it to gain attention in the blogosphere. I am not saying they are wrong every time, but sometimes bloggers dont understand how a brand operates and if they have missed to do something, many a time it is done knowingly with some logical reason behind it. If they have outsourced the

I am presently Social Media Strategist at AdGlobal360. Prior to this assignment I was a co-founder and content strategist at Turning Trends Pvt. Ltd. I am registered as a Fellow Program in Management (equivalent to PhD) scholar at Management Development Institute, Gurgaon since July2009. I have been in research domain for three and half years during my early career days, prior to joining my doctoral program. I have published research papers, case studies and also co-authored a book. My research interests are in domain areas like brand communities on Social media expert in India. This blog is meant to share my thoughts on above listed topics. I am an amateur blogger, so I keenly look forward to your feedback on my blog posts.

I have in past tried many Twitter analytics tools like Tweetstats, TwitterCounter and Followerwonk etc., however none of them awed me as much as Twitonomy. Thanks Neha for exposing me to this tool. The moment I logged into this tool, I was simply impressed with the UI, the depth of information that this tool provides free of cost and most importantly the cool graphics through which information is presented. I take you through each section of this tool in the blogpost. 1) Login: Any Twitter user can login this tool with the Twitter account.

I hope many of you read my blogpost on 30th June about my professional career being at crossroads. Well, it was (yes, was!!) an entrepreneurial journey with lots of learning which came to an end by July 31st! If you are thinking whether it lasted only one month, then no is the answer. It was operational since September2011; however I didnt make it public about it on my blog or any of social channels, due to some reasons. Festivals are a good time for brands to generate some engagement on social media. I wont feel shy to share my opinion that some brands literally wait for festivals to share a visually appealing image and hope for the engagement through it.

by: Anandan Pillai




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