subject: Attract More Customers To Your Store With Customer-friendly Retail Racks [print this page] Here is an effective way to lure more customers in your retail outlets. You can do it by having customer-friendly racks in your shops to affect the psychology of customers. There are plenty of people who love to shop, especially in India where it is a hobby for most of the women! So you have your market ready but what can you do to attract them over your competitors? For this you need to create an environment that is more conducive to shopping.
Put yourself in the shoes of your customers. What is the first thing that you see in a retail store as a customer? For most people, it is the manner in which the products are displayed. This mainly depends on the retail racks that are used to stock the items to make the products more appealing and attractive. You should not display the items in any random sequence or place them anywhere you feel in the showroom. The whole process is a very detailed one and requires careful planning.
You should keep some key points in mind as given below:
Use latest designs Do not think of cost cutting measures while planning for retail racks. Some people continue to use old designs even today and expect to get more customers anyway! While your customers are not so easy to get these days and therefore, you should avoid committing such mistakes. This situation gets complicated further when you see your competitors going ahead with the advanced designs that appeal more to customers
Do not forget your target market There are many different designs available which are available to suit the needs of different target market that can be youth, older people, children and so on. For instance, for selling groceries, you should not have funky designs as people do not wish to get lost in the shop as they are looking for a quick purchase option. Similarly, for selling toys, you retail racks are supposed to use bright and interesting designs
Keep in mind the convenience of customers Your customers also expect more value in terms of ease and convenience when they come to the store. They would want that all the required material is in front of them, stacked in an efficient manner that is easy to browse and navigate! People do not like looking for helpers or salesmen all the time, so your fixtures should be so placed that they guide the customers in shopping as well
A big reason for slow moving items in store is low visibility. Just invest some time and amount in changing the display in shops that can help increase sales. The colour of the retail racks that you use is also important and it should match the background wall colour and the theme of the showroom. An important point to consider is the manufacturer that you choose. It depends a lot on the manufacturer who can get everything that you wish for just in the right manner.
