subject: Essential Factors To Consider For Website Redesign [print this page] The creation of websites is not a new thingThe creation of websites is not a new thing. In fact, it goes back to almost as early as the start of the internet. There is, therefore, a need to cope with the changing trends of the web especially that it has become another playing field for businesses, small and large scale.
So if you think that your current website does not anymore suit or represent well your new products and services, then you might want to consider undergoing a website redesign.
Not sure if you need to do it? Here are some important factors to consider before jumping into it.
1. You have to be sure and clear of your Reason for Redesigning your Website
You must answer what components you need to incorporate into your redesigned website. Think also of the goals you want to achieve and the strategies that you need to employ. When you do a redesign, you are changing the visual aspect of your website.
2. You Need to Manage Content Well
If you make a redesign of your website, you may also need to manage your content. It is not enough that you only change the visuals as people also read your content. If they see that only the looks have changed, they may think you are offering the same services. Remember that when writing content, the appropriate keywords should be included in order to drive in more traffic to the site and make it appear at the top of search engine results pages.
3. Information Architecture
When redesigning your website, you have to put as a prime consideration making it search engine-friendly. It should also be easy to navigate and must present good and clean looks. Upon opening the site, the user should already be able to see immediately if it has the content she needs and if she can locate what she needs most easily.
4. Design for your User
Your site should not be all visuals and no content. It must be a good combination of both that will provide the best user experience. Think that your user is a layman and has not much knowledge on the use of the internet. So you have to make the experience easy and convenient.
5. Know the Latest SEO and Marketing Trends
To put this in a nutshell, redesigning your website will need the SEO service of a professional SEO Company. They are the ones who know the latest SEO trends and strategies to effectively market your website online. Their expertise will contribute to having a good and professional-looking website.
