subject: Marketing In The New Age Of Internet [print this page] The biggest advantage of the development of internet is bringing change in the world of business. Business communications has become faster and easier than the old times. Besides this most of the people are now doing businesses online. Internet has also changed the way of marketing and advertising.
The newer age of advertising that uses todays technology i.e. internet is completely different and opposite to the earlier methods of marketing that uses the traditional mediums like the print and the electronic media. The medium of World Wide Web is fast and the much good thing is that it gives you results in the manner that you desire. Thus it is wrong to say that the work of Business Marketing has been taken care of by the internet that can bring the business and its prospective clients closer to each other in a faster manner. Also, the products and services of the businesses can now be introduced to the target markets and customers through the internet in a much faster way.
Today, People advertise on internet through classified ads, press releases, pay per click ads and other such techniques. These are the direct advertising methods. Now, some people try different techniques which are also very popular and effective i.e. SEO (Search engine Optimization) and SMM (Social Media Marketing). SEO is concerned with the optimization of websites. For this you need fresh accurate and quality content on your websites and other properties like optimized meta tags, alt text, ancher text, link structures, headings etc. These comes in On-Page SEO. In Off-Page SEO we do article writing and posting, web directories submissions, blogs posting and blogs commenting, Social book marking, activities on forums etc. SMM is concerned with the activities on Social Media sites like Facebook, Twitter, Linked-In, Google Plus, Stumble Upon etc. Activities on these sites is great way of promotion because there you will find a lot of people related to your field of business. So it is a great way of reching your prospective customers. These need continous efforts. The more you will do it continously and sensibly, the more you will get fruitfull results.
Besides this the ultimate way to reach your prospective customers is to list your business in online business directories where buyers meet businesses. There people search for the services and products and they businesses there that provides those services and products. So, it is a wise decision to list your business in online business directory.
