subject: Mandatory Seo Consultancy [print this page] Search engine optimization (SEO) has been around for more than decade and the industry has faced several dramatic changes. If we go back in late 90s which is the initial birth time of SEO it was so easy to manipulate the ranks.
Later some big players in the search engine emerged and they changed the entire scenario of SEO, hence it was not like placing meta tags or stuffing sites with keywords rather to do something qualitative on the site itself.
Today we have SEO which is tough but not impossible. One of the most important thing which website owners seeking for SEO misses is the pre-analysis of their project i.e. consultancy done prior starting any campaign. Mostly it happens that client provide the list of keywords to the company and they just start the work blindly, ultimately there are not good results at all.
This is where SEO consultancy plays a key role and now a days entrepreneurs seeks SEO companies to provide them consultancy so that they can create a ground strategy even the site is not launched. Starting from choosing the domain name, website design, competition analysis, keywords selection, website content and other has to be planned by a professional as customer cannot get the things in the perfect way as a results the project failed to meet the expectations.
So like SEO services, the consultancy worked the same, although its not mandatory that it is meant only for new sites as it can be applied on old sites too which are not doing better in terms of SEO. I recently analyzed a project which has almost all web pages content copied from other sites, the SEO company working for them didnt pointed out to their client and as a results the site went under huge penalty. Thus its clear if the hired company is not doing pre-analysis of the site and start the campaign as it is then there are maximum chances of either failure or poor results.
Ultimately the best way to proceed is to get hire a SEO company which do incorporates consultancy it its services and provide complete strategy plan for your project. Please do note that a project can be made very productive if all necessary precautions are considered and steps taken to mitigate the risks. Now its mandatory because search engine industry has undergone some dramatic changes and to obtain best results you need to have mandatory consultancy prior to any campaign.
