subject: 4-step Checklist To Creating Logos That Sell Like Hotcakes [print this page] Besides being a simple graphical image of a company, a logo is a durable marketing tool in itself. It does not only give the public a hint on what the company is about or what it sells, but it also aims to attract prospective consumers and to make them remember their business effortlessly.
Creating logos, however, need not involve a well-known or a highly professional artist to gain prominence or to attract attention. Sometimes, a business owner, like you, only has to exert more time and effort in researching for a better design. In fact, there are times that you only have to take note of this four-step checklist to ensure an emblem that generates patronage:
Step 1: Choose the right color.
According to the research made by CCICOLOR - Institute for Color Research, people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing. And during this time, about 62% to 90% focus their attention on color alone.
Simply put, one of the strongest elements in choosing a powerful and distinct brand icon is choosing the right color. Colors can stimulate the feelings and emotions of the customer. In creating logos, you must select shades that will reflect the companys character, personality, and product. Also, pick a color that counters your competitor. This will not only set the emblem apart from others, but will also make it easily recognizable to first-time buyers.
Step 2: Select an appropriate font style.
Using more than two kinds of font styles and utilizing a complicated font design often makes it hard to read. As this is the case, make sure to choose a font that is readable and easy to understand. Also, make sure that the customer captures the emotion you want to express through the type of font you use. In fact, some designs do not contain any symbols at all, just fonts. Its because fonts create a personality that expresses its overall message simply by having others look at it.
Step 3: Innovate a symbol that will best express the companys identity.
Because symbols often reflect what a specific company is selling or advertising, it is very vital that any business play around them to best inform the public of the excellent services or products they offer.
For instance, in creating logos for a bookstore, instead of choosing the traditional symbol of a book, you can make use of an animal or a cartoon character holding the book. Do not make your emblem too simple or obvious for your customers. Play around with images or shapes that will interact with your clients and will get them connected to your business.
Step 4: Observe balance and appropriate layout
Positioning the elements included in a design is highly necessary and substantial especially to those hoping to prosper their business. Hence, make sure your layout is balanced and well-adjusted to every viewers eyes. More often than not, an off-balanced view can lead customers to look at the emblem in a different manner or perspective. It also affects the appeal of the design, making it uninteresting and forgettable for most consumers.
Constructing a brand mark is a task that one must take on seriously. It is okay to go out of the box, but you should never go too far. Its still best to know your customers and to put yourself on their shoes. It will be a great factor if you are original and imaginative in creating logos. Just always remember to keep it simple and identifiable.
