subject: Primary Vs. Secondary Ticket Brokers [print this page] The most favored way to buy tickets nowadays is definitely purchase them from ticket brokers. However, when deciding to choose this option you need to know that are two categories of brokers, each of them having its own way of doing business.
The first category of brokers is the primary ticket broker. By primary ticket brokers we understand those companies who have signed a contract of ticket distribution with a promoter. Sometimes, only one ticket promoter may obtain the tickets to an event, while other times more of them could sign a contract with the promoter. One example of primary ticket Broker is Ticketmaster.com. Even though it charges some additional fee and a share of the ticket price, buying the ticket from a primary ticket broker is the wisest thing you can do, because the price is the lowest you can get.
If all the tickets from primary ticket brokers have been sold, you can try getting one from the secondary ticket brokers. These brokers buy the tickets from primary ticket brokers paying the face-value of the ticket and sell them to the public adding some additional fees, which may get as high as 15% -25%. Usually the price of a ticket is set according to the demand. The higher the demand is, the bigger the price gets. A good example of secondary ticket broker is TicketsNow.com. If you arent willing to pay a huge price for a ticket you can turn to sites such as StubHub.com where you can find a lot of people who sell and buy tickets. Because some of them dont know how this market works you may get a good price for a ticket.
Before buying a ticket you some do some research and find the primary ticket broker for that event. If there are no more tickets available then you must search the internet for a ticket which is affordable, dont just buy it from the first broker you find.
