subject: Times Are Difficult, Is Giving Free Merchandise Away A Good Strategy? [print this page] The economy has been hard on people for a few years now. One way that tons of businesses have worked to grab some attention is by offering free promotional products to customers. While any company needs advertising of some sort, you have to think about if it does make sense to give items away. Promotional products are not cheap, and putting a promo product line together takes time and commitment.
It is a fact that people will appreciate getting something for no cost. Occasionally customers will choose one business over another because they are giving away something for free. The desire is that those individuals will buy more while they are in there. For example, if your company offers reusable coffee mugs to customers one week, it can also offer to refill them for a low price later. People buying the cheap coffee will also pick up other things they desire for the day.
Not any promotional item needs to be designed and then given away for no charge. While keeping the cost affordable is smart with logo imprinted items, selling them will work if they look awesome. If you keep the profit to a minimum then folks will be more interested to purchase something. Promotional products that you want to sell will need to be handy in some way and should also be nicely designed while relating to your business.
There is such a giant variety of promo items available, that discovering something to relate to your business will not be impossible. A nice tall coffee mug with simple lines of color that fit well with your logo could be part of a gift box from your coffee shop. Colorful reusable shopper bags can be picked in many colors and then printed with the company logo and pictures or designs that hold the eye.
The trick to making your promotional items worth buying is in the design of the item itself and how your logo and color combination make it more desirable. It also helps if your store or business has some cluster of believers. People that shop at tiny, grassroots companies are proud to be supportive of such endeavors. Offering decent looking printed clothing, printed sturdy shopping bags, or some type of helpful tool, gives customers a chance to show their allegiance to the rest of the world. It gets your company great exposure while keeping dependable everyday customers excited.
