subject: A Guide To Small Business Seo [print this page] SEO is one of the best ways to promote a small business. The process is cost effective, helps reach out to a large section of your target audience and gets you quick results. A well planned and executed SEO campaign can give you a much higher ROI than conventional advertising methods. Working with a professional SEO company ensures that the investment you made for your website is worth every penny.
Plan
Nothing works without planning. Right from identifying your target audience and writing copies for the website to promoting on different platforms, planning is the basis for a successful SEO campaign.
Make sure that you create a strong business plan, set budgets and ensure proper implementation of the marketing schedule. To help new clients with budgeting we have created an SEO Price Guide. Always do your own planning but to make it easier, hire a professional SEO agency.
When you hire a professional, your money is put to good use and resources are not wasted.
Local SEO
According to a survey conducted by Google, 20 percent of all searches have local intent, which means that 20 percent of people who use search engines seek info about local businesses. The survey also showed that 90 percent of searches that are done through mobile phones have local intent.
For a small business, this information is a gold mine.
There are different ways to increase the visibility of your website in local search results. You can use Google Places to begin with. Use the right keywords, portray content with clarity and highlight important information such as name, contact details and working hours on the website.
A professional SEO service uses several different techniques to optimise on local searches, thereby helping you convert the huge percentage of target audience that uses the net to search for businesses related to yours.
Blogging
You can leverage the power of business blogging in a big way to take your SEO campaign forward. Blogs are dynamic in nature, which is why search engines spiders have a preference towards them. Write expert posts that convince target audience about the expertise and efficiency of your business. Request comments, reply to queries and encourage readers to share the blog.
Use social media
Create a presence on FaceBook, Twitter, Linkedin and other social networking sites. Engage readers with attractive content, create interesting videos, interact and mingle well with target audience on these platforms, hold contests to attract more attention, start communities to pool in interested people and join relevant existing communities.
There is no end to the methods you can use to optimise on social media. A professional Social Media Company optimises on the nature and mood of different social media platforms to get you enhanced benefits.
With a combination of onsite and offsite SEO, your small business can scale heights and get you great results. Hiring a professional SEO Company in Bournemouth service is a very smart move.
