subject: The Heart Of The Matter [print this page] If youre window manufacturing savvy, then you know that if you were to distill the essence of the industry down to one point, then you would be left with the core of what everything is about, and that core would be energy efficiency. Energy efficiency is such a central point that the term itself runs the risk of becoming an overused phrase devoid of meaning. We could strive to rename the idea and rethink how we speak about energy efficiency to avoid this pitfall, but the truth is, energy efficiency is a simple enough concept that everyone can fairly easily grasp the essence of the idea being conveyed, and that value is something we shouldnt ever get away from.
Some might argue that by overusing the term, we are slowly but surely pulling meaning from the concept itself, the old little boy who cried wolf phenomenon. The more you shout about something the less people listen to, or hear the truth of what is being conveyed, even if you arent crying wolf, at all, but are instead announcing the most important, life-changing, course altering, profound news of the decade. We understand this and the risks were facing, but we shall not stop, we are compelled to share the news that energy efficiency is at the core of everything the window manufacturing industry stands for and does. It is the heartbeat, the lifeblood so-to-speak of the industry as a whole, and as such an important masthead of the industry, it deserves to be spoken of.
Vinyl windows, aluminum windows, storm windows, storm doors, patio doors, and every other window/door and window/door pronoun you could possibly come up with deals, in some way, be it large or small, with the concept of energy efficiency. The control of climate within the closed space of a home or office is the essence of fenestration (I dont know if you remember that word, so for those of you who need a reminder, fenestration essentially is the world of windows and doors all bundled up into one neat package of a word. So at the next party youre at, when the conversation finds its seven-minute lull, pull out that fancy little factoid and drop some jaws! There is no shame in sharing a little bit of pointless trivia once in a while. Sure, some will look at you like your from another planet, but you can rest easy knowing youve share some knowledge that someone, somewhere probably didnt know beforehand. Sleep well fellow window fanatic - sleep well.
