subject: Company Stationery: An Effective Marketing Material [print this page] Your company stationery is one of the most basic marketing materials that you have. This can be used in many ways in order to communicate important information. Here are some reasons on why company stationery can be considered as an effective marketing material:
Your company stationery contains your company and brand logo. Messages and correspondence using company stationery will help create brand awareness and help build the image of your brand, both internally and externally.
Company stationery can help you communicate important contact information to your clients, customers, and business partners. By including your companys contact information, such as trunk line numbers, office address, website address, and email address, in the design, you will be able to successfully inform an audience on how to reach you while providing a convenient way to your clients and business partners on how to reach and access you once they need to get in touch.
Designing company stationery that is based on the look and feel of your brand will also help you establish the image and identity that your brand or company aims for.
A reliable and cost efficient way to communicate your promo offers, event invitation, or announcements to your customers or potential customers by sending out marketing mailers using your official company stationery. Not only does this make your mailer look official business-like look, it also creates a feel that the mailer has been written with a personal touch hence it is more likely to be read by recipients as compared to flyers and brochures.
Company stationery also helps in achieving sales endeavors. By drafting sales proposals or business proposals using company stationery as your cover letter, you create a professional feel in your presentation.
Company stationery is also inexpensive and can be stored for extended periods of time to conveniently provide company members with readily available marketing materials at any point in time.
To create company stationery that can be used for both internal communications material and marketing material, here are some tips:
Include the official company brand logo in your design.
Use your company website address and head office address as contact information rather than branch or remote office address contact information.
Choose paper stock that will look best with your design. Paper stock may be glossy, coated, plain, textured, or with special colors. Choosing the right combination will help you come up with great looking company stationery.
When designing your company stationery, adhere to brand mandatory such as fonts, font family, size, colors, and other elements to provide a cohesive look on all your marketing materials.
Create a digital version of your company stationery so that you will have a standardized look on all your correspondence both printed and online.
Your company stationery can be used in marketing activities such as mailers, promo announcements, invitations, and more. Coming up with both a printed version and a digital version of your company stationery will help you maximize the use of this basic marketing material.
